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An award-winning Lancashire motor group is investing £1.5m in a major upgrade of its showroom facilities.
The new-look showrooms will be deskless and have customer lounges with ‘refuel centres’, offering refreshments and iPads for children to play on.
Adam said: “This is a major investment for the Chorley Group, which amounts to £1.5m over the next 18 months to two years.
Another key feature of the design is a vehicle handover bay, which is a dedicated area within the showroom, from where the customer will drive out in their new car.
“The handover is therefore a key moment in the buying process.”
The company recorded an uplift in customer satisfaction and sales performance following the implementation of the new showroom style.
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