[embed]https://www.facebook.com/flakefleet/videos/303265363730993/[/embed]
The campaign has seen the school go from 100/1 outsiders to 4/1 third favourites for the Christmas number one spot.
“Let’s face it everyone loves an underdog story! From personal experience this has been supporting BWFC through the White Hot years and most recently seeing Chorley FC come up against Doncaster (and very nearly defeat them at home). It would be an amazing achievement for the school to reach the top 10 and prove that it isn’t about money, TV, corporate backing, celebrity singers (although many have got behind the campaign) but having a dream, determination, lots of hard work and knocking on a thousand doors until one opens.”
“It’s been a great year for Iced and we wish you all the most wonderful Christmas; hopefully with Flakefleet reaching the top 10 it will be the icing on the ‘Christmas’ cake!”
The Back Story
Staff got together and hatched a plan to take on the biggest number one of the year – Christmas! They spread the word and managed to find music producers, engineers and recording studios who were all willing to offer their services free of charge to help make the impossible a reality. Iced kindly offered to help with marketing and design and have helped create a strong visual campaign.
Recording was carried out at a professional studio at Fleetwood High School and facilities were also set up at school to record all children and staff singing their parts. And so, the song was born.
The residents visit school weekly and vice versa; the children and elderly residents love meeting up and their interactions are truly heart-warming. They then set about taking out the residents with some of their children, over three days, for an incredible time of fun and laughter.
RED CARPET LAUNCH
MEDIA INTEREST
https://bit.ly/2FUZ0vs https://bit.ly/2SmXDH5 https://bit.ly/2G8LYKQ https://bit.ly/2E7gwef https://bit.ly/2FUZ6TQ+ https://bit.ly/2DSXEPbCELEBRITY FOLLOWERS
CAMPAIGN BUS
A sponsored airplane will be flying across the North West next weekend and flyers are being distributed with hundreds of posters too – all of which are sponsored by local companies and also designed by Iced.