Catapult’s cultural PR campaign scoops top accolade

Lancashire PR and content agency, Catapult PR, has won a Prolific North Marketing Award for the third year in a row.  This follows its scooping of three awards at the 2020 Northern Marketing Awards, then rebranded in 2021 as the Prolific North Marketing Awards.

The Poulton-le-Fylde based agency prides itself on a bespoke, creative approach to every client’s brief, delivered my multi-award-winning agency boss, Jane Hunt.  This year, this formula enabled it to take home the award for Best Small Budget Campaign.

The micro-sized agency was again competing against the very largest advertising, digital and PR agencies and in-house departments from across the whole of the North.   It again proved size does not matter, whether in terms of the agency’s staff numbers or the budget.

Creativity drove its winning PR and content campaign, which was created for Cumbrian-based  Levens Hall and Gardens and based around maximising the benefits of a World Topiary Day initiative that Catapult PR suggested to its client in 2020.  This was the third award-winning year for the campaign, which finds new dimensions with which to create headlines and drive visitor footfall in each tourism season.

Although extremely niche in its nature, the ideas-fuelled campaign generated phenomenal media coverage, right across the world, ensuring that Levens Hall is the number one topiary garden in the eyes of world gardeners.

The campaign also saw the creation of the world’s first topiary inspired dress, designed by UCLan student, Hex Gregson.  This was unveiled on World Topiary Day but generated plenty of coverage prior to its official display, as well as numerous podcast downloads from Catapult PR’s own highly-ranked leisure and travel podcast, Poodling Around.

One judge commented that the return on investment delivered by the campaign was phenomenal and he could hardly believe what had been achieved for the marketing spend.

Catapult PR’s managing director Jane Hunt says: “We are delighted to keep the track record of winning awards for Levens Hall and Gardens going.  It’s always a case of devising very creative ways to make this stunning homes and gardens be top of mind for gardening enthusiasts and general tourists alike and, despite this being quite a niche area, we invariably generate excellent PR coverage and content results.

“We have plenty of ideas for another great campaign for 2024, so hope to keep the award-winning momentum behind the brand-building initiative of World Topiary Day, which has truly underlined the client’s USP of being home to the world’s oldest topiary garden.”

Catapult PR is actively seeking to use more of its in-depth heritage, culture and tourism expertise to assist more businesses in these sectors.  To discover more about what it can offer, email [email protected]