Care in the (e)community

By The Action House

02 Feb 2023

Tah Website

So when it came time to revamp the old and frankly quite tired looking Action House website, I started by looking at all the different areas and genres that I had covered when producing videos for business over the past 14 years or so.

I was shocked when I worked it out that I could divide them up into around 15 or so distinct genres, AND that I hadn't even noticed that they were so varied. I simply viewed the variety of work and clients as being 'Something that kept me VERY creatively interested', which as anyone in business for themselves will tell you, is a major motivating factor.

When putting together the showreels for the website, I was also shocked at the huge volume of work for such a varied range of clients that has been produced by The Action House in that period. A lot of creative work and fun! Mind you, looking at the 66 3TB hard drives I have currently as my backup system, I shouldn't have been surprised.

Looking at the situation, it made sense for me to design a website (Oh, yes, forgot to mention, before The Action House, my profession was as a graphic designer for 25 years or more) that was firstly VERY easy to use, requiring as few clicks from the user as possible and as little to read as possible. The simple premise is that people are busy - usually REALLY busy, and if they have a requirement for a video, they need to get it going as soon as possible, so messing about on an overly complicated and non intuitive website is going to be a turnoff from the very start.

So, using the simple dark rich colours and logo of our corporate branding, I divided the screen into 15 sections, each with an attractive picture window, which when clicked becomes the main video window, that by the way, automatically closes after playing so that the visitor can see the clean webpage interface again without anything being obscured. Then, with that is the large, bold, bright white genre heading, and a simple sentence of introduction. And that's it. Simple, intuitive, quick to use and each of the videos for each of the sections, is a sort showreel lasting no more than one minute merely to give a flavour of the quality of work being produced here month by month.

I'm indebted to Chris of Lightbulb Web Design for his accuracy and skill in translating my design artworks to actual websites, I couldn't have done it without him. But I cant help but wonder how many people in business who approach web developers for their own new websites actually THINK about how their website is used by visitors and consider all the ways that they can make their interface not only more attractive, but easier to use, facilitating an experience that can result in more contacts, more conversions, more, in fact, BUSINESS.

Latest news

1

Final call for investors: Rossendale community solar project must hit target by November Gary McEwan managing director of Interfloor

Final call for investors: Rossendale community solar project must hit target by November

10 Sep 2025

2

Lancashire Combined County Authority unveil plan to Get Lancashire Working Lancashire Combined Authority

Lancashire Combined County Authority unveil plan to Get Lancashire Working

10 Sep 2025

3

Lockheed Martin Skunk Works and BAE Systems’ FalconWorks announce strategic collaboration Collaboration between BAE Systems FalconWorks and Lockheed Martin Skunk Works

Lockheed Martin Skunk Works and BAE Systems’ FalconWorks announce strategic collaboration

09 Sep 2025

4

High street retailers urged to ‘take advantage’ of new funded support programme Brian Moore, Lee Johnson, Anne Williamson and Andrew Leeming

High street retailers urged to ‘take advantage’ of new funded support programme

08 Sep 2025

5

Beaverbrooks invest in the high street in difficult conditions Mark Adlestone And Anna Blackburn Beaverbrooks

Beaverbrooks invest in the high street in difficult conditions

08 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin