Call for Ambassadors to spread the word

Lancashire ambassador launch

Lancashire businesses were urged to spread the word about its skill, determination and success as plans to launch an ambitious ‘Ambassador’ scheme to unlock further economic opportunities were revealed.

Tony Attard, chairman of the board of Marketing Lancashire, announced the latest major strategy to sell the county at the first ever Lancashire Business Day.

More than 120 people from leading businesses and organisations across the county attended the prestigious dinner event to celebrate Lancashire’s special day at Blackburn’s Ewood Park last night.

The event was staged by Lancashire Business View in partnership with Marketing Lancashire.

Lancashire Business Day

Tony told the audience the Ambassadorial programme would be launched next year and its aim was to “raise Lancashire’s profile and generate more business.”

He described it as a “game changing movement” that would shine a light on the Lancashire’s world leading industries.

He urged the county’s business community to work together saying: “We need to shout about our individual success stories and tell people what being from and working in Lancashire means.”

And he added: “We know Lancashire is the place to be and together we can tell the rest of the world that we are Lancashire.”

Earlier in the evening Marketing Lancashire’s chief executive Ruth Connor spoke about the county’s world-leading advanced manufacturing, its acclaimed food and drink sector and its visitor offering.

She also highlighted the need to spread the word about the county and said: “We have got a lot to talk about and be proud about.”

The event delivered a host of Lancashire-themed entertainment, food and conversation for its guests.

Michelin-starred chef Nigel Haworth of Northcote created a unique county-inspired menu.

Graham Liver, presenter on BBC North West Tonight and Radio Lancashire’s breakfast show, and afternoon show host John ‘Gilly’ Gilmore, who was named Lancashire Tourism Superstar in 2016, spoke about their Children in Need fundraising efforts.

And Simon Entwistle, who was named Lancashire Tourism Superstar in 2012 at the Lancashire Tourism Awards, delivered the Lancashire Day proclamation.

Entertainment, in the shape of a raffle with a difference, was provided by comedian Barbara Nice, an Edinburgh Fringe stalwart, a fixture on the UK comedy circuit and a BBC Radio 4 regular.

There was also music by Atomic Brass, a collective of five young Lancashire musicians.

Richard Slater, Lancashire Business View publisher, said: “This event was a true showcase and celebration of Lancashire’s diverse and dynamic business community.”

A host of businesses and organisations came together to sponsor and support the event.

Lancashire Business Day Patrons were Beever and Struthers, Blackburn College, Cardboard Box Company, Hotfoot and Mattioli Woods. The event was also supported by Anderton Gables, 3 Man Factory and Peter Scott Printers.

Marketing partners for the event were East Lancashire Chamber of Commerce, Downtown in Business and Lancaster and District Chamber of Commerce. The evening also raised money for the BBC Children in Need Appeal.