Blackpool firm agrees partnership with Celtic FC

Eleven Sports Media has agreed a deal to supply fan engagement technology on behalf of Scottish football league champions Celtic FC.

The Blackpool-based sports technology company will broadcast specialised content and detailed match statistics via TVs in the concourse of the stadium and through the club's social media channels.

Fans will see a major upgrade to the TV displays within Celtic Park’s concourse and hospitality areas. The displays will screen Eleven’s StadiumTV, a bespoke club communication channel which features the latest club news and information, social media streams, commercial promotions and live matchday broadcasts.

Eleven's StatZone will also give Celtic fans a deeper narrative in the build-up to, during and in the aftermath of each game. It will be available on the concourses through StatTV and via the club’s official social media channels as StatTracker.

Eleven Sports Media has also become training wear partner to the Celtic FC Women’s team, and its branding will appear on the club’s official training apparel.

Matt Cairns, chief executive of Eleven Sports Media’s, said: "Eleven is a company which is passionate about providing first class services to the supporters of Britain’s biggest clubs, and to rights holders across sport. Our partnership team is excited to work with Celtic FC, a globally recognised football name, but one which has strong links with their local community.

"All our digital products have a unique purpose and are designed to connect with attendees at different stages of the fan-journey, and we believe that the Celtic fans will gain a greater insight when engaging with these channels, either in the stadium or on social media."

Eleven works with more than 50 professional sports clubs and venues across the UK, including teams in the Premier League, English Football League, the Rugby Union Premiership and Super League, as well as the Jockey Club’s racecourses.

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