Birchall Foodservice announces three key promotions to drive growth

Birchall Foodservice, the Burnley-based food wholesaler and founding member of the Country Range Group, is pleased to announce three promotions within its leadership team, effective immediately.  

Gill Smith, the former Financial Director, has been promoted to managing director. In her new role, Smith will spearhead strategic initiatives to move the business forward. 

Nicola Watson, who was previously the operations director, steps into the role of commercial director. Watson will drive commercial development and advance business operations. 

Steve Chadwick, previously North West regional sales manager, has been appointed head of sales and marketing.

Having made significant contributions to sales growth in recent years, Chadwick is well-positioned to lead the field sales and telesales teams and elevate marketing strategies. 

Justin Birchall, CEO of Birchall Foodservice said: "We are thrilled to announce these promotions within our leadership team.

"Gill, Nicola, and Steve have each demonstrated exceptional dedication and leadership skills, making them the perfect fit for their new positions. I am confident they will lead our business to new opportunities and further strengthen our position in the foodservice market."

These new appointments illustrate Birchall Foodservice’s commitment to nurturing homegrown talent and maintaining its tradition of promoting from within. As Gill Smith, Nicola Watson, and Steve Chadwick assume their new roles, the company is well-placed for continued growth in the coming years.