Behind the scenes of Root Fifty-Two's Pendleside Hospice refreshed brand

By Root Fifty-Two

26 Jul 2024

Pendleside – 2 (1).jpg.jpg

Here at Root Fifty-Two, there’s little we love more than diving headfirst into a brand’s identity.

  • Which elements of the brand resonate well with the audience?
  • What are the strengths and unique selling points that set the brand apart?
  • Are there misconceptions about the brand that need addressing?
  • How can storytelling be used to build a stronger emotional connection with the audience?
  • What aspects of the brand might be confusing or off-putting to the target audience?

So, when Pendleside Hospice approached us initially for a website redesign, we quickly realised that a comprehensive brand refresh would significantly strengthen their image within the community. Our goal was clear: to highlight the extensive range of services Pendleside Hospice offers beyond just end-of-life care.

Contrary to popular belief, Pendleside Hospice provides emotional support, symptom management, crisis support, creative and well-being groups, psychotherapy, and pre-and post-bereavement counselling. Our mission at Root Fifty-Two was to create a brand that exudes warmth, positivity, and clarity, showcasing these invaluable services.

Our project began with an in-depth discovery phase, working closely with the Pendleside team. This collaboration was essential in understanding their needs, values, and vision, ensuring the new brand genuinely represented who they are and what they do.

The creative journey involved defining the brand’s DNA and voice. We established Pendleside Hospice’s core purpose and created cohesive messaging to be used at all stages of the user journey. Following this, we refreshed the visual brand.

One of the significant changes was introducing a more vibrant and harmonious colour palette to inject light and positivity into the brand. This new palette was applied to a revitalised logo and typefaces, ensuring readability and modern appeal across all applications. Given Pendleside’s varied applications—from vehicles and leaflets to merchandise and digital platforms—we crafted a versatile and consistent visual brand.

Michael Barker, our creative lead, shared his enthusiasm for the project: “Working alongside Pendleside Hospice has been incredibly rewarding. We aimed to capture the essence of Pendleside Hospice and communicate their purpose more effectively to the community. While the refreshed visuals modernised the look, the initial brand DNA development allowed us to identify their core purpose, remove outdated aspects of the previous brand, and devise language to reshape perceptions of hospice care.

“It’s been such a pleasure working with Pendleside Hospice. We’re always on the lookout for ways to support and uplift the amazing work happening in our hometown of Burnley, and this project was a perfect fit within our Positive Actions movement. We’re really excited to see how their new brand identity will make a positive impact within the community and in securing the hospice’s future.”

David Brown, chairman of Pendleside Hospice, added: “Through this brand refresh, we’re ensuring Pendleside remains deeply rooted in our community while evolving with the times to meet the needs of those we care for. Last year, we celebrated our 35th anniversary, and this brand refresh marks the next milestone in the Hospice’s growth.”

The refreshed brand will be gradually rolled out, beginning with the revamped charity shops across Burnley and Pendle, starting this week. So if you’re local to us, keep your eyes peeled!

For more information about Root Fifty-Two and our branding services, contact our creative team at 01282 911910.

Latest news

1

Beever and Struthers advise on £1.5bn funding for 2,000 new social homes a year John Jones

Beever and Struthers advise on £1.5bn funding for 2,000 new social homes a year

03 Jul 2025

2

Airframe Designs aligns with US programme for additive manufacturing growth Additive manufacturing technology unit At Airframe Designs

Airframe Designs aligns with US programme for additive manufacturing growth

03 Jul 2025

3

Panache Cruises on course for further growth with support from Rosebud James Cole

Panache Cruises on course for further growth with support from Rosebud

03 Jul 2025

4

Lancashire emerges as key player in UK's Defence and Tech Sector Mo Isap Chair Of The Lancashire Business Board Nick Miles National Cyber Force Deputy Director For Samlesbury Annette Weekes Representative Of The NWRDSC

Lancashire emerges as key player in UK's Defence and Tech Sector

03 Jul 2025

5

Report shows impact of BAE Systems in Lancashire BAE Systems Radar

Report shows impact of BAE Systems in Lancashire

02 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers
Champagne-Jewellery 10 07 25_page-0001.jpg.jpg
LBV Hub Awards
10 Jul 2025 - 10 Jul 2025

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers

Blackburn Cathedral, Blackburn, BB1 5AA

18:00 - 20:30

Choose Chorley for Business - Talent Reimagined Business Breakfast
talentreimaginedbb.png.png
LBV Hub Seminars
10 Jul 2025 - 10 Jul 2025

Choose Chorley for Business - Talent Reimagined Business Breakfast

Strawberry Fields Digital Hub, Chorley, PR71PS

08:00 - 10:30

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin