Be consistent and go native

Diet – check. Abstinence – check. Gym membership – check. Social media campaign for the next six months broken down on a weekly then daily basis for consistency - erm, ah, well…

If this sounds familiar as we embrace 2022, don’t worry. You are not alone. 

Running a business is hard enough without all of us experts telling you to do this, that and a bit of the other to be extra successful this year. 

However, when it comes to your social media output, particularly with video content, consistency and natively uploading are the most important aspects to embrace if you are to see the most benefits from your posting activities.

Just like that gym membership where we get the best results if we stick at it, work hard, and make sure we attend all of the classes we signed up for at the start of the year. How else are we to get in shape and stay in shape?

Your social media and video campaigns are no different. It’s fine to start lowkey and it’s also fine to do ad hoc posting on your chosen platforms as long as you do have a core plan that involves posting content every week or twice a week rather than a burst of posts and then nothing for a month. 

Aside from those magic algorithms that love regular content, your followers and viewers will also get used to seeing you and your posts and you are far more likely to remain in their minds. And that’s a good thing when you are trying to educate, entertain and engage.

Now we know that this is all easier said than done as when we get busy. It’s often marketing and work on our businesses that gets moved in favour of work for clients, but a great solution to help this is to use your quieter times to create a batch of content that you can share throughout the month. 

You can even schedule it through platforms like Hootsuite so it automatically uploads for you, though if you do this, do keep an eye on your content as you want to be ready to respond to any comments and likes that you get - that’s when the real magic starts to happen.

And finally, always remember to go native when you can with your uploading. In other words, if you want a video on LinkedIn, upload it to LinkedIn rather than share a YouTube link on Linkedin. 

It’s the same with Facebook, Twitter and all of the main platforms that accept video. 

If you natively upload your posts directly to the chosen platform, you will have way more reach and engagement than just sharing links will achieve. And hopefully, it will generate so many opportunities for you to tell your story, engage your market and grow your business, that that you won’t have time for the gym anyway…

• To read this feature in full and access further Lancashire business news, advice and analysis subscribe to Lancashire Business View magazine or join the LBV Hub from just £2.50 per month. Click here to subscribe now.