Bashforth buys favourite business and eyes £10m turnover

In a move reminiscent of the man who loved Remington so much he bought the company, a Preston entrepreneur has purchased the international image and styling business that first turned his head three decades ago.

Cliff BashforthPreston entrepreneur Cliff Bashforth became the only male consultant with Colour Me Beautiful after being wowed by its products, and now he's the boss running operations across UK, Europe, Africa and the Middle East.

Based in premises in Penwortham, is now managing director of the global business, apart from in America, after initially buying the CMB cosmetics brand in 2015, followed by the remainder last year. He heads a network of 1,200 self-employed CMB consultants and stylists.

The company arrived in the UK from the US in 1983 and immediately caught the public’s imagination with its advice and guidelines on individual styling.

Cliff previously travelled around East Lancashire making new contacts and selling the company’s products, but when Wella sent its sales’ force to Colour Me Beautiful to improve their image, he was hooked. He started working for CMB in his spare time, trading from the converted garage of his home, to become full-time and the company’s top-selling consultant.

In a 28-year career with CMB, he created a personal client base of more than 20,000 people including senior company directors, TV presenters and politicians. Major blue chip companies like banks, financial institutions, retailers and airlines called on his expertise throughout the UK and Europe.

He presented to audiences in their hundreds, ran seminars and training courses for companies and was a regular on TV and shopping channels. He also oversaw the launch of CMB books in Russia and the Ukraine in 2012 and was awarded an Honorary Fellowship by the University of Central Lancashire for his contribution to the image industry.

Cliff wanted, however, to take the business further himself and last year he bought the company. He has already re-designed the website to make it easier and more efficient for consultants and the public and has further plans to modernise the brand. He stated: “Our turnover last year was £1.1m and I want to make it more than £10m in ten year's time.”