Attract, engage, retain: Develop strong capable teams

By Scale-Ability Ltd

25 Nov 2019

Improving staff retention strategies

In our last post we looked at connecting Brand, Strategy and People, we are now continuing this theme by looking at the Brand-Strategy-People approach and the impact that connecting Brand, Strategy and People has when it comes to improving staff retention.

We all know the impact of an unstable team on the culture and success of any business. We talk to lots of business owners who recount stories of staff coming and going and the negative impact it has on business growth.

Brand as a driver for Attracting and Engaging

When clients buy into your Brand, so do the people you want in your business. We spend time looking at Value Propositions from the client’s perspective, without defining the value we add to existing and future employees.

What does this “Employer Branding” mean to you? Is it just about how you advertise your vacancies? If your cultural environment doesn’t match the way you describe it during the attraction element of the recruitment process, then retaining new people will become a challenge.

The relationship between employer and employee has changed over the last 30 years and it is generally accepted that people of all ages are more receptive to a mentoring style of leadership. Do the behaviours of you and your senior Managers need to adapt to accommodate the Employer Brand you want for your business?

Employer Branding encompasses a whole host of aspects of how you do business; your culture, values, leadership, personal development and talent development as much as your products or services.

Connecting Brand, Strategy and People.

Developing a culture of engagement requires commitment, consistency and above all great leadership. By involving existing team members in defining team structure as you grow, asking them for input on how they see their role changing as new people join and even asking them to participate in to the interview or on-boarding process, will serve to enhance their engagement with the Employer Branding as well as increasing their commitment to the new employees you bring in to the business

As we move further into the 21st century, organisations are becoming more entrepreneurial in their spirit, and staff are often being tasked with more rounded tasks outside their traditional job role. It’s increasingly important that the brand, strategy and people are aligned; not only in terms of the “Public” face of your company, when attracting new clients, but also when growing a team that are engaged and aligned with the brand you want to project.

In our next post we will consider what, according to research, presents one of the biggest risks to engaging and retaining the very best people and how businesses can best support a new recruit during the first 3 months of their new career.

Latest news

1

Forbes makes Manchester move Forbes Manchester

Forbes makes Manchester move

15 Apr 2024

2

Blackpool approves plans for pair of apartment complexes New South Promenade Apartments Visuals

Blackpool approves plans for pair of apartment complexes

12 Apr 2024

3

Distinguished engineer takes senior role at Lancaster University Rebecca Lingwood

Distinguished engineer takes senior role at Lancaster University

11 Apr 2024

4

International building supplies firm to open new plant in Preston New Kerakoll Group Premises Visuals

International building supplies firm to open new plant in Preston

11 Apr 2024

5

UVS launches new dedicated global service Screenshot 2024-04-15 at 11.23.34.png.png

UVS launches new dedicated global service

15 Apr 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Help to Grow Management Course
HTG2.png.png
LBV Hub Seminars
15 Apr 2024 - 17 Jul 2024

Help to Grow Management Course

Preston Campus , Preston , PR1 2HE

09:30 - 14:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
16 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
16 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Cyber Secure 360: Safeguarding Your Digital World
CyberSecure 360 LBV-32.png.png
LBV Hub Seminars
18 Apr 2024 - 18 Apr 2024

Cyber Secure 360: Safeguarding Your Digital World

Accrington Stanley, Accrington, BB5 5BX

08:30 - 12:00

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
18 Apr 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Business Networking in Preston- BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
19 Apr 2024

Business Networking in Preston- BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

The Pro Club
Untitled design (6).png.png
LBV Hub Networking
19 Apr 2024

The Pro Club

Fraser House, Lancaster, LA1 4XQ

09:30 - 12:30

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
19 Apr 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin