Art of Wishes and Fat Media collaborate to redesign website, elevating Make-A-Wish UK's mission

By Fat Media

05 Oct 2023

Website
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Art of Wishes, dedicated to supporting Make-A-Wish UK's amazing cause, joined forces with leading digital marketing agency Fat Media, to unveil a revamped website that captures the essence of their mission and amplifies the impact of granting wishes to children battling critical illnesses. 

Art of Wishes has always been committed to making dreams come true for children when they need it the most. By raising funds for Make-A-Wish UK, the organisation plays a pivotal role in bringing hope and joy to the lives of these courageous children. Taking a digital leap, Art of Wishes partnered with Fat Media to reinvent their digital presence and enhance their ability to connect with a broader audience. 

Fat Media, experts in web design and build, redesigned Art of Wishes' website to reflect the heart of the organisation, blending creativity and accessibility. The goal was to create a platform that not only encapsulates the brand's essence but also makes it effortless for visitors to engage and support the cause. The new website boasts a visually stunning design, thoughtfully optimised to tell the story of the transformative power of a wish.  

The success has spanned beyond our original remit and has now been acknowledged by our peers in the digital marketing sector, as we're thrilled to announce that we have been chosen as finalists for the 2023 Prolific North Marketing Awards. What adds to the significance of this achievement is that we've been recognised for our campaign, which involved revamping the Art of Wishes' website to genuinely reflect their mission and creative partnerships. Our focus was on highlighting inclusivity and interactivity, making this recognition even more meaningful.  

“We were delighted with the final website for Art of Wishes. The team at Fat Media did a great job of bringing our new branding to life and building a website that could accommodate all the content we wanted to include.”- Art of Wishes/Make a Wish. 

Understanding the values and aspirations of Art of Wishes was at the core of Fat Media's approach. Through thorough interviews with key stakeholders, Fat Media gained deep insights that guided the creation of a website perfectly aligned with Art of Wishes ethos. With WordPress as the chosen platform, the website guarantees easy updates and maintenance, ensuring the continuous communication of Art of Wishes' message. 

A structured grid and minimalist design ensured that the images from events and collaborations would take centre stage, catching the audience's attention. Fat Media incorporated interactive elements, such as videos, to enhance engagement with the content, encouraging users to spend more time on the website, immersing themselves in the stories and fostering a deeper emotional bond with the cause. However, Fat Media understood the importance of the website being not only visually captivating but also accessible to all users. By embracing inclusivity, the website resonates with the charity's commitment to creating an impactful and empowering experience for all. 
 
The collaboration between Art of Wishes and Fat Media has seen impressive results of engagement and support. The website's relaunch has translated into a surge in traffic, extended user engagement, and a significant increase in donations. The revamped platform has positioned Art of Wishes as a dynamic and compelling organisation that can reach a wider audience and ignite much needed support. The true success of this venture is evident within Art of Wishes raising an incredible £9 million for Make-a-Wish UK, demonstrating the power of effective digital representation and strategic collaboration. 

The redesigned website stands as a testament to the impact of genuine collaboration, storytelling, and the dedication to a worthy cause. By seamlessly blending creativity, inclusivity, and compelling storytelling in web design, Fat Media has helped Art of Wishes to continue its vital work, making a profound difference in the lives of deserving children. 

To experience the enhanced website, please visit Art of Wishes website. For more information on how Fat Media can elevate your online presence, please contact [email protected] or call one of the company's experts on 01524 548 948.  

About Art of Wishes: Art of Wishes is a dedicated fundraising entity that supports the mission of Make-A-Wish UK by raising funds and awareness. With a heartfelt commitment to bringing hope to children with critical illnesses, Art of Wishes strives to make their wishes a reality, spreading joy and positivity. 

About Make-A-Wish UK: Make-A-Wish UK is a charitable organisation dedicated to granting life-changing wishes for children facing critical illnesses. By making dreams come true, Make-A-Wish UK aims to bring moments of happiness and empowerment to children and their families during challenging times. 

About Fat Media: Fat Media is a leading digital solutions provider based in Lancaster, UK, offering a comprehensive suite of services tailored to help businesses thrive in today's competitive landscape, from web design and development to digital marketing and branding.  

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