Apprenticeships: an investment in our business future

Swansway Group is very proud of its history of investing in talent, as evidenced by the various apprenticeships we offer. To see how this works for the individual we cuaght up with Adam Buckley at the end of his first 100 days into a Customer Service Apprenticeship at our prestigious Blackburn Audi centre. This is Adam’s first full time job after studying business at Bury College. Adam says he was always interested in cars and very much enjoyed working on his own car, so when he wasn’t inspired by university attendance, he was thrilled to be offered an opportunity to expand his skills and experiences in the work place with us.

Adam laughingly told us he expected that joining the workforce would be “much scarier”, but in fact, everyone has been really supportive and welcoming. And he has very much enjoyed learning what goes on “behind the scenes” in the motor trade.

One day Adam sees himself running a business of his own and he is delighted that he feels he is getting all the right knowledge to eventually “go for it” with a brilliant idea. In the meantime we are very glad that he is devoting all his brilliant ideas to improving all our Blackburn Audi customers’ experiences. And we, as always are very much enjoying watching talent flourish.

About Swansway Group:

Swansway Group has 23 dealerships and one accident repair centre, from Birmingham in the Midland to Carlisle in the North. It represents Volkswagen, Audi, Land Rover, Jaguar, SEAT, CUPRA, Peugeot, Honda and Volkswagen Commercial Vehicles, plus operates 5 Motor Match non-franchise locations.

The family dealer group was founded in 2003 by Michael Smyth and is now run by him and his three sons.

For all media enquiries, please contact: Anna Ling | [email protected] 0755743316

Enjoyed this? Read more from Swansway Motor Group

Latest news

1

New chair for Lancaster University’s Engineering Industry Advisory Board Andy Davy

New chair for Lancaster University’s Engineering Industry Advisory Board

11 Feb 2026

2

Lancashire Cricket takes control of Farington site The view from above in Farington of the new cricket facility

Lancashire Cricket takes control of Farington site

10 Feb 2026

3

The apprentice beer brewer calling out for young people to join the craft Ethan Salt

The apprentice beer brewer calling out for young people to join the craft

10 Feb 2026

4

Made Smarter Digital Internship programme helps Lancashire SMEs Sahil Hathi, Sana Fatima, Kian Tavakoli, Milanka Manathunga

Made Smarter Digital Internship programme helps Lancashire SMEs

09 Feb 2026

5

PHOTOS: King’s royal seal of approval for cheesemaker’s new HQ The King visiting Butlers

PHOTOS: King’s royal seal of approval for cheesemaker’s new HQ

09 Feb 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Degree apprenticeship information sessions for businesses
student centre entrance.jfif.jpg
LBV Hub Webinar
10 Feb 2026 - 13 Feb 2026

Degree apprenticeship information sessions for businesses

University of Lancashire, Virtual event, -

10:00 - 09:30

The Ultimate Network – February
Logo.jpg.jpg
LBV Hub Networking
19 Feb 2026 - 19 Feb 2026

The Ultimate Network – February

Brockholes Nature Reserve, Samlesbury, PR5 0AG

16:00 - 18:00

Future Forward Business and Skills Summit
Future Forward Business & Skills Summit
LBV Hub Networking
20 Feb 2026

Future Forward Business and Skills Summit

Lancashire Energy HQ , Blackpool, FY4 2QS

08:00 - 11:00

Armed Forces Covenant Business Engagement
Logo.jpg.jpg
LBV Hub Seminars
24 Feb 2026 - 24 Feb 2026

Armed Forces Covenant Business Engagement

Morecambe Football Club, Morecambe, LA4 4TB

09:00 - 15:00

Preston Freelancer Meet-Up: February
LBV Hub Networking
26 Feb 2026 - 26 Feb 2026

Preston Freelancer Meet-Up: February

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Lancashire Lifesavers
Logo.jpg.jpg
LBV Hub Networking
03 Mar 2026 - 03 Mar 2026

Lancashire Lifesavers

The Story, Lancaster, LA1 1TH

10:15 - 11:15

Spring Forecast 2026 LIVE: Insights with PM+M
Spring Forecas.jpg.jpg
LBV Hub Seminars
03 Mar 2026 - 03 Mar 2026

Spring Forecast 2026 LIVE: Insights with PM+M

Blackburn Rovers Football Club (Red Rose Suite), Ewood Park, Blackburn , BB2 4JF

12:00 - 15:00

Chamber Breakfast Networking – March
Logo.jpg.jpg
LBV Hub Networking
03 Mar 2026 - 03 Mar 2026

Chamber Breakfast Networking – March

The Storey, Lancaster, LA1 1TH

08:00 - 10:00

Your marketing measurement is useless
Event header.png.png
LBV Hub Seminars
04 Mar 2026 - 04 Mar 2026

Your marketing measurement is useless

Brockholes Nature Reserve, Preston, PR5 0AG

09:00 - 12:00

Tech without the turmoil: How Finance Leaders can drive smarter digital decisions
MHA-BTI Logo_black (002).jpg.jpg
LBV Hub Networking
05 Mar 2026 - 27 Dec 2025

Tech without the turmoil: How Finance Leaders can drive smarter digital decisions

Farington Lodge Hotel, Stanifield Lane, Farington, Preston, PR25 4QR

08:00 - 10:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin