Apprenticeships: an investment in our business future

Swansway Group is very proud of its history of investing in talent, as evidenced by the various apprenticeships we offer. To see how this works for the individual we cuaght up with Adam Buckley at the end of his first 100 days into a Customer Service Apprenticeship at our prestigious Blackburn Audi centre. This is Adam’s first full time job after studying business at Bury College. Adam says he was always interested in cars and very much enjoyed working on his own car, so when he wasn’t inspired by university attendance, he was thrilled to be offered an opportunity to expand his skills and experiences in the work place with us.

Adam laughingly told us he expected that joining the workforce would be “much scarier”, but in fact, everyone has been really supportive and welcoming. And he has very much enjoyed learning what goes on “behind the scenes” in the motor trade.

One day Adam sees himself running a business of his own and he is delighted that he feels he is getting all the right knowledge to eventually “go for it” with a brilliant idea. In the meantime we are very glad that he is devoting all his brilliant ideas to improving all our Blackburn Audi customers’ experiences. And we, as always are very much enjoying watching talent flourish.

About Swansway Group:

Swansway Group has 23 dealerships and one accident repair centre, from Birmingham in the Midland to Carlisle in the North. It represents Volkswagen, Audi, Land Rover, Jaguar, SEAT, CUPRA, Peugeot, Honda and Volkswagen Commercial Vehicles, plus operates 5 Motor Match non-franchise locations.

The family dealer group was founded in 2003 by Michael Smyth and is now run by him and his three sons.

For all media enquiries, please contact: Anna Ling | [email protected] 0755743316

Enjoyed this? Read more from Swansway Motor Group

Latest news

1

Businesses hear inspirational tale as part of Funding Unlocked event

Businesses hear inspirational tale as part of Funding Unlocked event

04 Nov 2026

2

Group First acquires Northlight freehold Northlight Grounds

Group First acquires Northlight freehold

04 Nov 2026

3

Vincents Solicitors acquires Worralls Vincents

Vincents Solicitors acquires Worralls

04 Nov 2026

4

City’s £1.55m funding to tackle derelict buildings Former Larder Property Lancaster Road

City’s £1.55m funding to tackle derelict buildings

03 Nov 2026

5

Gym Gear acquired by Findel Established Gym Gear Has Earned An Excellent Reputation Over Its Past 21 Years Of Trading

Gym Gear acquired by Findel

03 Nov 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV131 November/December Magazine Networking Event
LBV131 Magazine Launch Social720No Text 19 Nov 2026

LBV131 November/December Magazine Networking Event

The Landmark, School Lane, Burnley, BB11 1UF

08:30 - 10:30

Lancashire Business Day 2026
LBD26 WW Logo720 27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

Sub36 Reunion & Networking
03 Dec 2026

Sub36 Reunion & Networking

Burnley Football Club, BB10 4BX

15:00 - 17:00

Lancashire Net Zero Conference 2027
NZC27 Social 1200x800Generic 1 11 Feb 2027

Lancashire Net Zero Conference 2027

The Wellbeing Farm, Edgworth, Wheatsheaf Hill Farm, Plantation Road, BL7 0BY

09:30 - 02:00

Help to Grow: Management Course
Help To Grow 25 Sep 2026 - 15 Dec 2026

Help to Grow: Management Course

University of Lancashire, Preston, PR1 2HE

09:30 - 12:00

Funding Unlocked
IMG_3058.jpeg.jpg 04 Nov 2026

Funding Unlocked

Accrington Stanley FC, Accrington , BB5 5BX

10:00 - 12:30

Clubhouse Business Network sponsored by Orca Finance - November 2026
Club House Padel 05 Nov 2026

Clubhouse Business Network sponsored by Orca Finance - November 2026

Clubhouse, Blackburn, BB1 3NT

14:00 - 16:00

Lancashire Construction Connections
1790691579952.jfif.jpg 05 Nov 2026 - 05 Nov 2026

Lancashire Construction Connections

Holmes Mill, Clitheroe, BB7 1EB

14:00 - 17:00

Breakfast Social and Coworking Day: November
Brekfast social Nov Creative lancs small.png.png 05 Nov 2026

Breakfast Social and Coworking Day: November

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Immigration changes on the horizon - what HR teams need to know
Immigration webinar.png.png 10 Nov 2026

Immigration changes on the horizon - what HR teams need to know

Online, via Microsoft Teams

12:00 - 12:45

National Minimum Wage (NMW) and National Living Wage (NLW) Compliance
Untitled design (11).png.png 10 Nov 2026

National Minimum Wage (NMW) and National Living Wage (NLW) Compliance

Online - Microsoft Teams

11:00 - 11:45

Preston Tech Connection: People Behind The Ideas
11 Nov 2026

Preston Tech Connection: People Behind The Ideas

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:03

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV130 Online GraphicWebsite
Subscribe now

Weekly news bulletin