Absoluxe reveals new brand by Single Malt

Absoluxe Suites is a concept born from two companies with a centre of excellence, Aquajade and Majik house. One providing homes with smart technology systems that are simple, useful and beautiful and the other designing and delivering high-end bathrooms, providing you with an island of calm.

Absoluxe Suites offer a decadent place to stay. Built on absolute luxury, the suites offer an escape from the everyday and are nothing short of spectacular. 

As a new venture, Absoluxe required a brand to match the concept. To build this new brand, the Absoluxe team partnered with Single Malt, a local brand consultancy and design studio.

Crafting the Absoluxe brand with the Majik House and Aquajade team, the objective for Single Malt was to deliver a brand and website that would bring their joint vision to life. The brand created should be built on absolute luxury and be fully representative of their bespoke offering.

Developing on from the core values of both companies it was realised that the Absoluxe brand purpose was “To provide the ultimate experience and an unforgettable stay through our combined expertise.” The brand that was delivered had to represent this purpose and values held by both stakeholders.

Rebecca Hull, Senior Designer at Single Malt had this to say about the luxury Absoluxe brand. 

“Inspired by the natural brick of the building, the letters in the logo are encased in their own block to represent the brand being built on absolute luxury. 

The colour palette is rich and luxurious. Using a deep wine colour felt fitting for the brand as it really oozes high-end luxury and is very powerful. The pairing with copper felt like a natural combination, creating a copper texture which really stands out next to the wine colour.

We also developed a brand device in the form of a pattern which can be used as a supporting element to the brand where appropriate. This really reflects the brand’s core values and leans on the combined expertise of the two parent companies. Having a subtle nod to the client’s individual company brands in this device gave the new brand a bit more weight and presence. The understated combination of the A and M really worked in initial stages where the brand had very few assets, other than the work we had created.

We are excited to see this all progress and as the suites come to life, so will the brand.” 

The result is a brand that truly reflects everything that Absoluxe Suites stand for. Single Malt crafted a brand on absolute luxury and a website that adds to the bespoke luxurious feel of the Absoluxe offering.

Carol Burrow from Absoluxe Suites said “Working with Single Malt for the second time was even more fun. They very quickly “got” what we were painting in terms of the picture of our new venture and the reveal of the colour palette and font confirmed they had. We love the look of our new business and believe it gives us a distinctive look in the luxury end of the hospitality market.”

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