About apprenticeships in the automotive industry

NAW LAUNCH BLUE.jpg.jpg

This week is National Apprentice Week, so Swansway Motor Group are shedding a light on what an apprenticeship in the Automotive Industry looks like.

Each day this week, the group will be sharing success stories from Swansway apprentices, past and present, across their LinkedIn and Facebook Careers pages. As well as supplying information on the apprenticeship opportunities available to young people interested in a career in the automotive industry.

The first thing to know about automotive apprenticeships is that they’re not limited to technical roles. Automotive apprenticeships are available for a variety of skills and interests, be this creative, technical, mathematical, or other.

Swansway offers six different apprenticeships: vehicle technician, digital marketing, accounts, service advisor, parts advisor, and sales. It is clear then, that automotive apprenticeships offer something for everyone.

One apprenticeship offering variety is the digital marketing apprenticeship. Lucas Rydings is a digital marketing apprentice with Escalla who works within Swansway’s group marketing team.

This sees him spend five weeks developing and practising skills at Swansway before one week at Escalla where he shares his learnings with other apprentices and produces reflective reports.

Reflecting on his first 4 months as an automotive apprentice, Lucas said: “It’s been interesting to see the different roles that make up digital marketing. Seeing what each role involves Is helping me to make decisions about my career going forward.”

Digital marketing apprenticeships are something that Swansway values greatly. Many team members at Swansway have benefited from the digital marketing apprenticeship. Whether they have progressed into digital merchandiser roles, places within their marketing team, or gone on to achieve marketing roles elsewhere, their apprenticeships helped them to develop a well-rounded knowledge of digital marketing, preparing them well for a career in the marketing sector.

With any apprenticeship comes the opportunity to earn whilst you learn. Young people can increase their knowledge, while being paid for it, an excellent incentive for those who struggle in traditional educational settings.

Apprenticeships also offer an opportunity to practice these learnings, as Carley Farrington, senior recruitment advisor at Swansway, explains: “Apprenticeships prepare young people for work exceptionally. Placing someone into a real working environment where they develop career skills in real working scenarios is something that cannot be replicated.”

On top of a salary and real-world experience, there are less well-known benefits to being an apprentice too. Including the Totum card which provides discounts on fashion, eating out, cinema tickets and more. This card entitles apprentices to discounts on hundreds of brands and is specific to people studying recognised apprenticeship qualifications.

These recognised qualifications are where automotive apprenticeships come into their own, as qualifications are recognised, and often administered, by major automotive brands such as JLR and the VAG Group. The apprentice qualification forms the first stepping stone on a clearly mapped progression for automotive apprentices who often progress forwards in their careers through the completion of accreditations from manufacturers.

In addition to the regular apprenticeship learning, Swansway apprentices have access to Swansway’s in-house training team who help employees to develop their professional skills across several areas of the business.

The opportunities for progression in the automotive industry are seemingly endless. Swansway recently promoted Sam Booth to the head of business role at Crewe SEAT, in 2004 Sam began his journey as an 18-year-old apprentice vehicle technician.

David Smyth, Swansway Motor Group director explained that: “Swansway prides itself on our professional development and helping our employees to maximise their careers. Sam is one example of many who have taken this opportunity and run with it, often with the starting point of an apprenticeship.”

If you’re interested in an apprenticeship in the automotive industry visit the Swansway website for more information.

Enjoyed this? Read more from Swansway Motor Group

Latest news

1

Breck Homes appoints new managing director Phil Dolan, Breck

Breck Homes appoints new managing director

20 Oct 2025

2

Management buyout at Suresite Group Steve Holden

Management buyout at Suresite Group

17 Oct 2025

3

Meet the influencers who have generated £2m sales for one company Helen and Richard Chalu new

Meet the influencers who have generated £2m sales for one company

16 Oct 2025

4

WHN strengthens position in prestigious legal guide Daniel Long

WHN strengthens position in prestigious legal guide

16 Oct 2025

5

Warden appoints new commercial manager to strengthen project delivery and growth Peter Heskine

Warden appoints new commercial manager to strengthen project delivery and growth

16 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

HR Essentials for pubs, bars and licensed venues
EventBrite NORi - 22nd Oct Webinar.png.png
LBV Hub Webinar
22 Oct 2025 - 22 Oct 2025

HR Essentials for pubs, bars and licensed venues

Online - Teams, Leyland, PR253XH

13:30 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Chamber Business Lunch – October
LBV Hub Networking
24 Oct 2025 - 24 Sep 2025

Chamber Business Lunch – October

Lancaster Golf Club, Lancaster, LA2 0AJ

11:00 - 13:30

Lancaster District Business Support Expo
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
29 Oct 2025 - 29 Oct 2025

Lancaster District Business Support Expo

The Platform, Morecambe, LA4 4DB

10:00 - 15:00

Chamber Breakfast Networking – November
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
06 Nov 2025 - 06 Nov 2025

Chamber Breakfast Networking – November

Porsche Centre South Lakes, Carnforth, LA6 1FW

08:30 - 10:30

Lancashire Police business update with The Police and Crime Commissioner
Lancs-cham-logo.jpg.jpg
LBV Hub Roundtables
10 Nov 2025 - 10 Nov 2025

Lancashire Police business update with The Police and Crime Commissioner

Lancaster Castle, Lancaster, LA1 1YN

14:00 - 16:00

AI, Creativity, and what it means to be human
2.jpg.jpg
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

AI, Creativity, and what it means to be human

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin