5 Marketing Resolutions for 2018

By Lancashire Business View

11 Jan 2018

By Elliot Paynter, Ignition CBS.

Whether you’re still busy planning or have already established your strategy for the coming 12 months, here are some simple resolutions you can adopt that will help set you up for a successful year of marketing.

1. Get ready for GDPR

There are only a few months to ensure your business complies with the new EU General Data Protection Regulation (GDPR) which takes effect on 25 May 2018.

Remember, the individuals in your database must explicitly opt-in to continue receiving marketing communications, whether by email, phone or post.

Reviewing how you seek, record and manage consent is a must, along with implementing any changes required to meet the GDPR standard.

2. Quality over quantity

Look at GDPR as your golden ticket to engagement.

It’s true your database may get smaller, but this refined list of contacts will help you to target the right people who genuinely want to hear from your business.

Find out what interests them and focus on delivering personalised and relevant content that connects with your post-GDPR audience.

3. Refresh your website content

Make a point to schedule regular updates throughout 2018.

This will not only ensure a fresh user experience for your customers leading to higher conversion rates, but will also improve SEO rankings. Frequently added content, such as blog or article posts, signal that your website is an active source of information and gives you the opportunity to include more keywords.

4. Keep branding consistent

Take the time to review your current marketing material – are the colours, fonts and style consistent? Ensuring that they are will strengthen your brand’s visual identity, helping your business to make a far stronger and lasting impression.A good agency will help you to develop a series of simple brand guidelines that can be applied across all printed and online material.

5. Try something new

Don’t get stuck in a marketing rut. Make 2018 the year to try something different. This could be adding a new blog to your website, publishing articles on LinkedIn or video marketing. Widening your horizons will help you to create new touchpoints for people to experience and interact with your brand.

Latest news

1

St Annes thrives with strongest August footfall in years St Annes Square footfall

St Annes thrives with strongest August footfall in years

26 Oct 2025

2

BAE Systems workers vote for strike action BAE Systems production

BAE Systems workers vote for strike action

23 Oct 2025

3

National Cyber Force launches startup programme in the North West Nick Miles, National Cyber Force deputy director for Samlesbury

National Cyber Force launches startup programme in the North West

23 Oct 2025

4

Foresight announces £90m first close of its third North West regional investment fund Foresight announces £90 million first close of its third dedicated North West regional investment fund

Foresight announces £90m first close of its third North West regional investment fund

23 Oct 2025

5

McMurrays Haulage expands fleet after contract win Warehouse Supervisor at Pets Choice Brad Eddleston and McMurrays Sales Manager Rob Spencer. Photo credit: McMurrays Haulage Limited

McMurrays Haulage expands fleet after contract win

21 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Lancaster District Business Support Expo
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
29 Oct 2025 - 29 Oct 2025

Lancaster District Business Support Expo

The Platform, Morecambe, LA4 4DB

10:00 - 15:00

Chamber Breakfast Networking – November
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
06 Nov 2025 - 06 Nov 2025

Chamber Breakfast Networking – November

Porsche Centre South Lakes, Carnforth, LA6 1FW

08:30 - 10:30

Lancashire Police business update with The Police and Crime Commissioner
Lancs-cham-logo.jpg.jpg
LBV Hub Roundtables
10 Nov 2025 - 10 Nov 2025

Lancashire Police business update with The Police and Crime Commissioner

Lancaster Castle, Lancaster, LA1 1YN

14:00 - 16:00

AI, Creativity, and what it means to be human
2.jpg.jpg
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

AI, Creativity, and what it means to be human

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

Beyond the Brand: Building trust through values and integrity
1.png.png
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

Beyond the Brand: Building trust through values and integrity

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

The Business Network Central and East Lancashire
LBV Hub Networking
13 Nov 2025 - 13 Nov 2025

The Business Network Central and East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

The AI Lab: E-commerce
Ai Lab ecommerce (1).png.png
LBV Hub Seminars
14 Nov 2025 - 14 Nov 2025

The AI Lab: E-commerce

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 11:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin