E-commerce in 2026: From stores to systems

Join us for our February Preston Tech Connection Meet-Up where we will discuss how E-commerce is evolving in 2026. 

E-commerce is evolving - not just in technology, but in how we experience buying things day to day.

In 2026, shopping isn't limited to a single website or app anymore. It happens across social media, messages, subscriptions, physical spaces, and sometimes without us even noticing. Behind the scenes, a growing set of systems works together to make buying faster, easier, and more personalized.

This meetup will explore how e-commerce is shifting from "online stores" to interconnected systems - and what that means for people, not just platforms.

We'll talk about:

• Why the traditional idea of an online store is fading
• How shopping is becoming more seamless (and more invisible)
• What these changes mean for customers, brands, and teams
• Where the future feels exciting - and where it raises questions
• This session is designed to be accessible and discussion-driven. You don't need a technical background to join - just curiosity about where e-commerce is heading.

Expect real-world examples, shared perspectives, and an open conversation rather than a sales pitch or deep technical dive.

Join us to explore what e-commerce is becoming - and how it's quietly reshaping the way we buy and sell.

Meet our panelist:

Mark Dunbavan

Mark is a full-stack lead developer with over 12 years of experience building and scaling complex e-commerce platforms. He specialises in the technical foundations that support modern buying behaviour, from multi-channel integrations to automation and data-driven systems. His work focuses on helping brands design commerce experiences that feel natural, connected, and effortless for customers.

About Preston Tech Connection

Preston Tech Connection is a group centred around an interest in digital technologies - our events and meet-ups are a place where tech enthusiasts can come together, exchange ideas, work on projects, and support one another.

Preston Tech Connection is founded by Tom Crawley Neon Mountain and Catarina and Brendan King, Society1. We host monthly meet-ups.

Our events cover topics like software, programming, hardware and emerging tech. We have a shared interest in the latest advancements in the digital realm. We host events with a social and collaborative aspect, workshops, guest speaker events, and networking.

We are an inclusive group and open for anyone to attend. You don't need to work in tech. If you are interested in the topics or just want to come and be part of a friendly community of people exploring the digital and tech world, you are welcome.

Getting there:

Society1 is located on Cross Street, just off Winckley Square (PR1 3LT). It is easily accessible by bus and train.

If you need to drive, public parking is available at Fishergate Shopping Centre or Avenham Public Car Park. The Avenham multi storey car park closes at 8pm, so as this event runs later we advise that you park in the open air one or on the streets around us.

Note: These events might be photographed and this content will be used in future marketing for Society1.