Saturday 10th June marks the third birthday of .uk domains.

Saturday 10th June marks the third birthday of .uk domains.

By Jamie Hoyles, Clook Internet Account Manager

Initially launched to a fanfare by Stephen Fry the move to a .uk extension was lauded as reflecting ‘the appeal of shorter, sharper .uk domains among those at the forefront of digital Britain.’

The introduction of this new domain was arguably the most significant change to the UK domain scene since Nominet commenced its governance in 1996.

At the time, Nominet stated “The new .uk is for people who want a short, memorable domain with the popular and trusted .uk ending. We know this combination appeals to our tech-savvy, digitally-engaged population.

“When asked if they wanted .uk to be an option alongside., 72% of businesses questioned said yes. The UK is the world’s most internet-based major economy and it’s certainly one of the most active and fast-changing too – 67% of our current registrations are less than five years old. We can’t wait to deliver this addition to the UK namespace and continue to build its contribution to the UK’s digital economy.

In the 3 years since the .uk domain was released, the extension now makes up around 20% of our UK registrations and provides users with another country specific domain option.

So why chose .uk?

With Google putting an emphasis on local results, having a .uk extension can be more beneficial than a .com, .net or similar.

Another factor can be branding. If you want to protect your brand online, registering your .uk domain name will protect your brand from cybersquatters for a low cost. The .uk extension can also act as a great country specific domain for your UK business and is shorter than the traditional TLD.

Cost can be a reason to purchase a specific domain. .uk domains are typically a lot cheaper than .com or .net with average savings being around a third of the cost.

You can purchase your next .uk domain name from us here at Clook Internet.

Share this on social media

Featured Articles

See All Articles

Join the LBV hub

The LBV Hub is the perfect platform for new and established businesses looking to raise their profile in Lancashire.

  • Post your news and views
  • Share your events and offers
  • Gain editorial coverage in the magazine
  • Join the business directory
  • Be first for industry news
  • Get your print subscription
Other benefits

The LBV Hub allows you to promote your news, views, events and special offers across our digital platforms, with a chance of being featured in the magazine. Join the LBV Hub today to showcase your products and services to the wider business community.

Sign up now

Subscribe now

Subscribe now and gain access to our current issue and recent back issues.

Subscribing to Lancashire Business View will keep you up-to-date with the very latest business from across the county. In print six times a year, its pages contain news, analysis and opinion on the issues that affect business in Lancashire. There is key information that can help businesses flourish, and entertaining features on the personalities behind the headlines.

Subscribe now

Lancashire Business view Email Newsletter

Keep up to date with all the latest developments & news.

Opt in*
*Opt-in to receive LBV’s weekly round-up of business news, advice and events direct to your inbox plus other relevant information about the magazine.
You can opt-out at any time. Please click here to view our privacy policy.
Advertise with us Join the LBV Hub