Workhouse to create digital showroom for Dubai firm

Preston-based Workhouse Marketing will create a digital showroom for Sanipex, the Dubai-based luxury bathroom specialist.

The group serves the retail, project and trade bathroom markets, with its BagnoDesign and Aquazone brands available in 35 showrooms across more than 20 countries.

The initial project will include in-depth inspirational content for interior designers, expanded product information, an area for specifiers worldwide to collate products for their upcoming projects, wider information about the Sanipex Group expertise and services, and a sample service for certain countries.

Martin Meadows, Workhouse managing director, said: "The Sanipex Group has a long history of trailblazing in its appetite to pivot and respond to the needs of their customers and their sector. This is just another fine example of future proofing an already successful business at a time when it’s never been more poignant to lay sound digital foundations."

Daryl Barker, founder and managing director of Sanipex Group, said: "We’re proud of the high level of service, knowledge, quality and attention to detail in our physical showroom experiences and wanted to emulate that online to create a truly omni-channel approach.

"For this we needed an agency that understands the high expectations of both our discerning retail customers and the A&D community, but also had the strategic ability to deliver a perfect balance of inspiration, resource and functionality to a time-poor audience, where creativity is paramount."

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