Workhouse develops website for Crown

Workhouse has launched a website that brings together all the Crown Paints Professional brands.

The Ribchester-based creative agency worked with the Darwen company to build a site which serves its professional customers, from architects and interior designers through to painters and decorators.

The platform enables professionals to build projects and purpose-designed specifications with the option to create and download colour schemes and palettes, as well as order PurePaint Samples and Crown Paints Fandecks.

Katie McLean, marketing director at Crown Paints, commented: "Crown Paints Professional is a major step forward for us as a brand, providing more clarity around our product portfolio and offering a single port of call for professionals in a crowded marketplace.

"Our extensive research told us that customers are increasingly time poor and need access to materials such as technical data, colour samples and inspiring content quickly and easily online, supported by digital tools that help to make their jobs easier.

"Initial feedback from customers has been very positive, with people praising the improved specification journey and highlighting how easy the site is to use, with areas such as the knowledge hub, specification tool, sustainability and colour services proving especially popular."

Sarah Lundy, digital strategy director at Workhouse, added: "It’s been incredibly exciting to work with Crown on this monumental digital project over the past 12 months.

"The Crown Paints Professional website marks a real step forward for the business, not only by bringing all of the trade brands together for the first time, but also by introducing digital tools and services that put them ahead of the competition."

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