Will Greenwood & Ben Fennell - World Class: Lead, learn and grow like a champion

By Workplace Evolution

02 Sep 2021

Business Psychologist Michael Costello meets Will Greenwood and Ben Fennell to discuss their life lessons and new book "World Class: Lead, Learn and Grow Like a Champion". Drawing on insights from elite athlete & coaches such as Dan Carter, Kate Richardson Walsh, Rio Ferdinand, Helen Glover & Sir Clive Woodward as well as Business Leaders from Tesco, Unilever, Virgin Media the conversation explores what businesses can learn from sport and what sport can learn from business.

This interview shares lessons learnt from

The communications in the England changing room 5 minutes before the Rugby World Cup Final (winning the battle for hearts & minds) The good the bad and ugly of coaching during his three, yes, three, tours with the Lions (ensuring brilliance can create magic & "riff") How the team grew stronger not just through a player strike days before a test match but also a little conflict injected by the Royal Marines (England's 'Code of Conduct' and what leaders do to support the 'Disagree and Commit' process) And lastly Sir Clive Woodward’s incredible response to Will’s news that his wife Caro had been taken to hospital in England during the World Cup campaign in Australia (the importance of well-being, kindness and leaders investing in their character)

Click here for the podcast

Podcast Notes:

The book is published by Ebury Edge and Penguin Random House and is available on the 2nd September 2021. To find out more about the book visit http://smarturl.it/worldclassbk or https://www.penguin.co.uk/books/144/1443223/world-class/9780753558775.html

Ben Fennell is a master in the field of advertising - developed from 16 years as the CEO of Bartle Bogle Hegarty in Singapore & London – today he works as the CEO of the Growth House working with global brands to develop their senior leaders. Find out more about Ben via the Growth House and via twitter @FennellB.

Will Greenwood was critical to ensuring England powered to Rugby World Cup victory in 2003, is a leading broadcaster and commentator of the game and journalist for the Telegraph for 16 years. Find out more via twitter @WillGreenwood

@OurlegendUK @Festivalsportuk & https://willgreenwood.co.uk/

To contact the podcast please email [email protected] or connect with Michael Costello via linkedin: https://www.linkedin.com/in/michaelcostellooccpsych1/

Latest news

1

New tenant for former Mad Giant food hall in Preston News Owners At Unit 6 Get Acquanited With Their Neighbour Feathers Mcgraw

New tenant for former Mad Giant food hall in Preston

10 Nov 2026

2

Apprentice wins Medallion for Excellence at skills Olympics Arc Shelby Fitzakerly Painting And Decorating Apprentice 333442 12 May 2024

Apprentice wins Medallion for Excellence at skills Olympics

10 Nov 2026

3

Partnership to deliver new legal services T Levels in Lancashire Brabners And Aldridge Foundation Representatives At Launch Event Cropped

Partnership to deliver new legal services T Levels in Lancashire

10 Nov 2026

4

Sustainable Energy First appoints Jonquil Hackenberg Jonquil Hackenberg Photo

Sustainable Energy First appoints Jonquil Hackenberg

10 Nov 2026

5

Plans for 110-bedroom hotel in Lancaster take step forward Premier Inn Lancaster

Plans for 110-bedroom hotel in Lancaster take step forward

10 Nov 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV131 November/December Magazine Networking Event
LBV131 Magazine Launch Social720No Text 19 Nov 2026

LBV131 November/December Magazine Networking Event

The Landmark, School Lane, Burnley, BB11 1UF

08:30 - 10:30

Lancashire Business Day 2026
LBD26 WW Logo720 27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

Sub36 Reunion & Networking
03 Dec 2026

Sub36 Reunion & Networking

Burnley Football Club, BB10 4BX

15:00 - 17:00

Lancashire Net Zero Conference 2027
NZC27 Social 1200x800Generic 1 11 Feb 2027

Lancashire Net Zero Conference 2027

The Wellbeing Farm, Edgworth, Wheatsheaf Hill Farm, Plantation Road, BL7 0BY

09:30 - 02:00

Help to Grow: Management Course
Help To Grow 25 Sep 2026 - 15 Dec 2026

Help to Grow: Management Course

University of Lancashire, Preston, PR1 2HE

09:30 - 12:00

Preston Tech Connection: People Behind The Ideas
11 Nov 2026

Preston Tech Connection: People Behind The Ideas

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:03

Napthens' Cumbria Clay Shoot - for Penny Conservation Charity
N123_1200x400px_Title&Subtitle (1).png.png 12 Nov 2026

Napthens' Cumbria Clay Shoot - for Penny Conservation Charity

Leighton Hall Estate Storrs Lane, Carnforth, LA5 9ST

09:00 - 16:00

The Business Network Central and East Lancashire
12 Nov 2026

The Business Network Central and East Lancashire

Longridge House, Preston, PR3 2TB

11:30 - 14:15

Ai in business: protect, innovate & grow
Door4 Forbes 12 Nov 2026

Ai in business: protect, innovate & grow

Brockholes Nature Reserve, Preston, PR5 0AG

09:00 - 12:00

Lancaster District Business Support Expo
Lancaster And Morecambe Logo 1 18 Nov 2026

Lancaster District Business Support Expo

The Platform, Morecambe, LA4 4DB

09:00 - 13:00

Great Winter Pie & Pea Social
Lancaster And Morecambe Logo 1 19 Nov 2026

Great Winter Pie & Pea Social

The Royal Hotel & Bar, Lancaster, LA1 1YD

17:30 - 20:00

Neurodiversity at Work - A Free Event
Event graphic 1200x800@1x.png.png 20 Nov 2026

Neurodiversity at Work - A Free Event

Lancashire FA, Leyland , PR252LF

09:30 - 12:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV130 Online GraphicWebsite
Subscribe now

Weekly news bulletin