Why you need to know your business’s 'why'

Understanding your 'why' is a fundamental part of growing your business.

By Natalie Burtonwood-Wilson, director, Salt Marketing.

In marketing communications, our goal is to tell your story in a way that resonates with your target audiences, whether these are customers, prospects, employees or other stakeholders.

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Your why is the part that makes an emotional connection, the part that adds context and shows what your business is about, beyond the day to day operations.

65% of senior executives rely on gut instinctswhy

What is your why?

You should start with your why and plan your business outwards, looking at how you will do it and what the specifics look like.

 

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Why do I need to know my why?

It makes it easier to make business decisions.

Your why sits at the core of your business. It’s what makes your business tick. Whenever you need to take strategic decisions your why points you in the right direction and makes decisions easier.

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It helps you to differentiate your business from competitors.

Your why creates an emotional connection that can be so strong that people will overcome inconveniences in buying from you because they support your why. They might travel across town, stay on hold on the phone, or forgive the occasional substandard experience because they’re on board with your why.

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It helps you to motivate your team.

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Find out more about the Golden Circle.

Simon Sinek’s Ted Talkwhywhywhy

Call us on 01254 457016 or email [email protected] if you'd like to discuss your 'why'.