Why should my business have a blog?

Blogging is a valuable tool for business.

By Natalie Burtonwood-Wilson, director, Salt Marketing.

Central to your content marketing strategy, blogging is a way of engaging with customers and prospects online so that they can learn about your business and how you can support them.

In this article, we’ll go through four key reasons to establish or keep-up your business’ blog.

4 reasons to blog for business.

1. Establish authority.

Blogging gives you an opportunity to demonstrate your expertise and authority in your specialism.

2. Give your site an SEO boost.

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One of the key signals Google looks for is fresh, regular content. Most B2B companies won’t be adding new products and services to their website every day but there’s probably lots they can talk about in a regular blog.

How long should your blog post be?

In a nutshell, your blog should be over 300 words. 600-800 should be pretty achievable for most writers and if you reach break through 1,000 words then this will have more impact on your SEO.

how long your post should be

3. Connect with customers and prospects.

By educating your prospects through your blog you’ll find that they’re more informed on your business offering and the wider marketplace when they contact you. This makes the job of your sales people easier as they'll have higher quality conversations.

Blog for the right reasons.

As with all things digital marketing, you should be driven by the desire to provide a good user experience. This increases the likelihood of your website being found and of you turning website visitors into customers.

4. Inspire prospects through employee advocates.

There’s something about that type of passion that inspires confidence in a business. Every business has at least one person who lives and breathes the thing that they do. Give them an outlet to share their knowledge and show customers and prospects the kind of expertise your business holds.

What if I don’t blog?

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