An inside look into a Digital Marketing Apprenticeship

With it being National Apprentice Week, we asked, Tom, who has just completed his Digital Marketing Apprenticeship, to share his thoughts on what it’s like to be an apprentice and give some advice to those who think that going to university isn’t the best choice for them.

The idea of getting into £15,000 worth of debt to do something I really wasn’t sure about, in my opinion, wasn’t the smartest move. Don’t get me wrong, I think uni is the right path for a lot of people, but I knew it wasn’t for me.

So, what did I do?

I did what a lot of people my age did. I took a gap year. That’s the first thing I would thoroughly recommend; if you don’t know what to do, take the time to regroup, work and see what it is that you’re passionate about.

How did I end up getting a digital marketing apprenticeship?

I worked at a well-known coffee shop chain for a while and despite being able to make a pretty good latte, I again found myself questioning what I wanted out of this ‘gap year’. I wasn’t enjoying what I was doing and I still recognised that I didn’t want to go to university. So quite by accident, I got in touch with The White Room.

To cut a long story short…

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I’ve had the opportunity to work on some excellent projects with the team and believe that despite still having a lot to learn, I’ve come a long way in my own development.

Royal Liver Building Blanchardstown The Tara Collection

The highlights…

I’ve worked on many different social media projects, from short campaigns to those that have lasted more than 12 months. Some highlights have been collaborating with the South West Yorkshire Partnership NHS Foundation Trust on a short campaign which resulted in the appointment of a new director of strategy at the trust.

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One thing I love about the job is that it’s always changing. There’s always a new tool or platform which offers something different so it’s a challenge to stay ahead of the game, but that’s what makes it exciting. I enjoy coming up with creative ideas and concepts with the team and really appreciate the professionals I’m surrounded by who are there to support me and help me grow in my role.

So, what next?

Creative Pioneers programme

Here is what Marketing Manager Adam Wood has to say about Tom becoming a full-time member of the team: “It’s been a pleasure working with Tom over the past 12 months, and for him to accept the job role he has become an asset to the ever expanding digital marketing team and has a big future here at Creativeworld.” If you would like to get in touch with Tom for any questions regarding his experiences as a digital marketing apprentice, get in touch: [email protected] or connect with Tom on LinkedIn