Why corporate social responsibility should be in your 2019 business strategy

81% of Millennials say that their favourite companies have identified their values, according to Forbes. Using your companies values and principles as beacons can increase brand awareness, trust and an overall advantage to companies that do not put efforts into CSR. Cone Communications published a study about corporate social responsibility. The report states, ‘Companies must now share not only what they stand for, but what they stand up for.’

Research also suggests that businesses that don’t include charity fundraising in their CSR strategy are missing an important opportunity. Fundraising has proven to drive employee engagement, improve brand awareness, CSR fundraising acts as your living, breathing brand ambassadors for your business, inspiring other people to get involved too. It has also been proven to increase consumer relationship, people like to know that people care. Social responsibility should not be a box-ticking exercise. It should be organic, dynamic and proactive. If your organisation puts charity at the heart of their CSR strategy, there can be profound bottom-line benefits and maximum societal benefit.