Why businesses don't do SEO, and perhaps why they should

By every1

17 Nov 2017

Although SEO (Search Engine Optimisation) is an established global phenomenon in marketing that continues to change the landscape of today’s online world, there are many businesses that still choose not to do it.

Why, you ask? From not having the budget, to not seeing results, every1 explain the key reasons why some businesses don’t do SEO – and point out some things that are worth knowing along the way.

I don’t have the budget

Many marketing decisions come down to one crucial factor: budget. The same can be said of SEO. If a company doesn’t have the money they think they need to accommodate SEO, they’ll probably choose not to invest in it. They might feel their marketing budget won’t stretch to cover it and, instead, invest in alternative areas of marketing, like print advertising.

But it’s worth knowing that: SEO isn’t as expensive as some companies might think. This is especially the case when considering that return on investment can go a long way, especially as a website’s audience grows over time – with the potential for service and product revenue to significantly increase too.

I don’t have the knowledge

Another reason why a business can choose not to use SEO is their knowledge (or lack thereof) of it. SEO is a big beast and there’s a lot to take in. It’s not surprising some people don’t really understand it, or can find it a bit intimidating and a tad overwhelming. It also doesn’t help that there are many fears and misconceptions about SEO – worries about being penalised by Google and a company’s reputation being harmed, for instance.

But it’s worth knowing that: not understanding (or taking the time to understand) SEO can mean that some businesses don’t fully know the benefits of what it can do for them. This can simply breakdown to: increasing and maintaining your web traffic, your rankings, your enquires, your sales, and your ROI. When done well, it can also improve a company’s online reputation by improving a website’s domain authority – how Google scores a website.

I don’t have the time

Timing can be a factor for some businesses. A busy company might feel it doesn’t have the time to put into SEO. Not only to set it up but also to maintain it, as well as keep up with changes, like Google algorithm updates. They might not also know where to start with SEO and when.

But it’s worth knowing that: While a lot of time should be put into SEO to get it off the ground at the start, time can be well managed and evened out to maintain it thereafter. An SEO team could also check results and provide reports to make sure it’s working effectively, while seeing where it can be improved to boost rankings even further.

I don’t think it works – from experience

Finally, a business might have had experience of using SEO where it didn’t work. They might have put a lot of money into SEO and not seen any results right away. As a result, they feel it’s not worth investing in again.

It’s worth knowing that: Success with SEO doesn’t happen overnight. It can take time for you to reap the results and some companies give up before they see them. It’s important to be patient. Doing so can give your business higher rankings and a higher number of customers – customers who choose to keep coming to you for what they need. As a famous beverage once said: good things come to those who wait.

Ok, now I know we should be considering SEO … where do I start?

There’s a lot to think about when it comes to SEO, but it doesn’t mean it’s an area of marketing that a business should ignore. It’s wise to have the budget, time and knowledge to make SEO work. But it’s also a good idea to get help from experienced people who have the know-how to bring you the results you want. Our SEO team at every1 would love to explore how we can deliver results for your business. To arrange a brief telephone conversation with one of our team, call 0845 485 3707 or get in touch to find out more.

Enjoyed this? Read more from every1

Latest news

1

Breck to deliver £150m of affordable homes over four years Breck Development In Progress

Breck to deliver £150m of affordable homes over four years

18 Jul 2024

2

Business board launches to support county's economic growth Lancashire Business Board

Business board launches to support county's economic growth

18 Jul 2024

3

Notarianni Ice Cream Parlour Scoops Up Energy Efficiency Notarianni.jpeg.jpg

Notarianni Ice Cream Parlour Scoops Up Energy Efficiency

19 Jul 2024

4

Thirteen new contract wins in three months for seoBusiness SeoBusiness Contract Wins

Thirteen new contract wins in three months for seoBusiness

19 Jul 2024

5

Blackburn Hotspots: Filling a big hole Blackburn Hotspots Lineup

Blackburn Hotspots: Filling a big hole

19 Jul 2024

Bec Web Strip 980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference
BEC 315 X 315 Px
Networking
25 Sep 2024

Lancashire Built Environment Conference

Conference and Exhibition Centre, Winter Gardens Blackpool, FY1 1HL

08:30 - 13:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Preston Freelancer MeetUp and Coworking Day
Screenshot 2024-06-13 at 13.55.10.png.png
LBV Hub Networking
30 Jul 2024

Preston Freelancer MeetUp and Coworking Day

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Skills Bootcamp in Procurement - Cohort 1
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Seminars
30 Jul 2024 - 08 Oct 2024

Skills Bootcamp in Procurement - Cohort 1

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

Scaling your revenue: From zero to £1m in 60 months
CBP-logo LBV.png.png
LBV Hub Webinar
31 Jul 2024

Scaling your revenue: From zero to £1m in 60 months

Online, Online, Online

08:00 - 09:30

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
31 Jul 2024

Chamber Breakfast Networking

Pye Motors, Morecambe, LA3 3PF

08:00 - 10:00

Online Women's Health Clinic
clinic.png.png
LBV Hub Webinar
06 Aug 2024

Online Women's Health Clinic

x, Online, x

12:00 - 12:00

International Coworking Day Open Day
1.png.png
LBV Hub Social
09 Aug 2024 - 09 Aug 2024

International Coworking Day Open Day

Society1 Coworking Space, Prestin, PR1 3 LT

10:00 - 13:00

Knowledge & Networking: Basic Digital Marketing
Chamber Logo1.png.png
LBV Hub Seminars
12 Aug 2024

Knowledge & Networking: Basic Digital Marketing

Lancaster Golf Club, Lancaster, LA2 0AJ

14:00 - 13:00

Understanding Menopause
menopause.png.png
LBV Hub Webinar
15 Aug 2024

Understanding Menopause

x, Online, x

12:30 - 13:15

Sub36 Networking Event - The Bee Centre
Sub36 Socialbee Centre
Networking
15 Aug 2024

Sub36 Networking Event - The Bee Centre

The Bee Centre, Chorley, PR6 8LZ

15:00 - 17:00

Mini Networkers - Family Fun Morning
CBP-logo LBV.png.png
LBV Hub Networking
16 Aug 2024

Mini Networkers - Family Fun Morning

Community & Business Partners CIC, Blackburn, BB2 3UA

10:00 - 13:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin