What’s your story?

I find it fascinating when people tell me how they got into their line of business. I’ve met business owners who, in the past have been a hippy, a bunny girl, a nurse… or those who were submariners, a saturation diver, a world class climber.

And it’s the same with businesses. We all know just how Mr Marks and Mr Spencer had a penny bazaar at Leeds Kirkgate market, or how Richard Branson had his entrepreneurial spark at school.

But it’s the hardest thing in the world to imagine that anyone else would be at all interested in your own story.

But imagine what a difference it would make if your story was one that people would remember. That would make you different from your competition, whatever line of business you’re in… and people buy from people.