What More's PushPan range showcased by QVC Germany

By Scott Dawson Advertising

20 Nov 2023

Website
EXTENDED PushPan® RANGE MADE IN BRITAIN – SHOWCASED ON QVC GERMANY press.jpeg.jpg

What More UK, the Lancashire housewares manufacturer, and owner of the well-known brand Wham, was delighted to have an extended range of the award winning PushPan round cake tins showcased on QVC Germany this week.

QVC is one of the 10 largest mail-order companies in Germany, with a market share of 50 per cent. With the bakeware market also being very strong in Europe and particularly Germany, a spot on QVC is a prestigious thing to achieve. QVC is available to 37.5 million households just in Germany via cable and satellite, plus products are available online across Europe.

Featured as a special on the popular evening show "Kochen und Geniessen", the comprehensive presentation put the 20cm and 23cm deep PushPan products through their paces, with five different cakes including a Spanish apple cake with sugar coating, a several layered banana cake with German buttercream, and a German cheesecake. To highlight the versatility, the presenter also made bread in the pan, plus filled it with water live on air to fully demonstrate that they are leak proof.

Nick Lenkowski, bakeware sales and marketing manager, said: "QVC has a great reputation in Germany and is very popular, so to get a demonstration feature like this on a prime time show is really good for us and for the PushPan brand. It is a superb product, and definitely the right choice for the type of products they were making!"

What More UK director Tony Grimshaw was delighted with the opportunity on QVC Germany, as it forms part of key growth plans for the PushPan brand. He commented: "PushPan has been a great investment for What More, and we quickly integrated all production in house at our base in East Lancashire - so all PushPan products are now Made in Britain!

"The German bakeware market has always been strong, and we're keen to support the market and continue to sell well there - so a full demonstration on QVC will help us with that. Of course we're looking forward to exhibiting at Ambiente again soon, which is this biggest show in the world. This makes it key for meeting up with our global contacts - it's always a great place to catch up!"

The PushPan brand is fully owned by What More, and has an innovative design featuring a unique silicone seal ring in the base, making it 100 per cent leak proof and water tight. This helps with very liquid mixtures, and removing the finished cake smoothly and in one piece is easy, as you can simply push the product out.

What More UK manufacture metal and plastic housewares of all kinds, from around the sink items to garden, garage and officewares. What More is a proud member of Made in Britain and they export UK branded goods to 75 countries around the world, in addition to every major UK supermarket and another 1600 independent retailers.

For more information about What More UK visit www.whatmoreuk.com

Latest news

1

Dog greetings card firm lands John Lewis partnership Scoff Cards

Dog greetings card firm lands John Lewis partnership

22 May 2024

2

Online horse health retailer opens larger premises and first shop Hannah Wild

Online horse health retailer opens larger premises and first shop

22 May 2024

3

Net zero: Why SMEs are important Net zero.jpg.jpg

Net zero: Why SMEs are important

22 May 2024

4

Hotfoot designs new website for Cincinnati Shakespeare Company Hotfoot 2.jpeg.jpg

Hotfoot designs new website for Cincinnati Shakespeare Company

22 May 2024

5

Hyndburn's culture and community to connect at special event The Connecting Cultures event will take place at Haworth Art Gallery in June.jpg.jpg

Hyndburn's culture and community to connect at special event

22 May 2024

Lbv116 Ltb Strip980
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
23 May 2024 - 23 May 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
23 May 2024 - 23 May 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Creative Lancashire Networking Social
Untitled design-4.png.png
LBV Hub Networking
23 May 2024

Creative Lancashire Networking Social

Society1 Coworking Space, Preston, PR1 3LT

17:30 - 19:30

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
23 May 2024 - 23 May 2024

Chamber Breakfast Networking

HIC, Lancaster University, Bailrigg, Lancaster, LA1 4AT

08:00 - 10:00

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
24 May 2024

Business Networking in Preston - BNI Brunch

Samlesbury Hotel, Preston, PR5 0UL

09:30 - 11:00

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
24 May 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Music In the Park
Music in the Park.jpg.jpg
LBV Hub Fundraisers
26 May 2024

Music In the Park

Worden Park, Worden Lane, Leyland, PR25 3DH

12:30 - 22:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
28 May 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
28 May 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Lancaster - Eden Business Network
Eden Business Network.png.png
LBV Hub Networking
29 May 2024 - 29 May 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
29 May 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
29 May 2024 - 29 May 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin