What More UK showcases extended PushPan range in Frankfurt and Chicago

By Scott Dawson Advertising

24 Jan 2023

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Extended Pushpan Range Made In Britain Shown In Frankfurt And Chicago Press

What More UK, the Lancashire housewares manufacturer, and owner of the well-known brand Wham, is delighted to showcase an extended range of the award-winning PushPan® round cake tins at the upcoming trade shows Ambiente in Frankfurt, and The Inspired Home Show in Chicago.

PushPan® is a favourite of Mary Berry of Great British Bake Off fame and professional bakers including the pastry chef at the prestigious French Laundry restaurant in California, due to its innovative design giving superb results every time.

The base features a unique silicone seal ring, making it 100 per cent leakproof and watertight. This helps with very liquid mixtures, and is ideal for making baked cheesecakes in a water bath. Removing the finished cake smoothly and in one piece is easy, simply put the full pan on a tin can or mug, and push the product out - no need for liners!

What More has also brought all production in-house at their base in East Lancashire, and can now proudly say all PushPan® products are Made in Britain. The coating is ILAFLON® Select R, an Ilag Special non-stick coating which will give years of service with perfect turnouts and easy cleaning. The range extends to 8.5cm deep in 15cm diameter, 18cm, 20cm, 23cm and 25cm; plus 4.3cm deep in 18cm, 20cm, and 23cm varieties.

What More UK director Tony Grimshaw is looking forward to returning to Ambiente and Chicago once again, as they are a major platform for global trends. He said: "PushPan® has been a great investment for What More, and we've worked hard on new tooling to expand the range. We are excited to return to Ambiente and Chicago, the two biggest global trade shows for our industry, and we can't wait to see old friends and new and continue our export growth.

PushPan® won the prestigious 1st Prize in COOK + Bakeware at the International Housewares Association's Innovation awards at a previous Chicago exhibition, so we're delighted to return there showcasing an extended range, which is now proudly Made in Britain!" 

What More UK manufactures metal and plastic housewares of all kinds, from around-the-sink items to garden, garage and officewares. What More is a proud member of Made in Britain and they export UK branded goods to 75 countries around the world, in addition to every major UK supermarket and another 1600 independent retailers.

For more information about What More UK visit www.whatmoreuk.com

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