What More UK celebrates record- breaking success at Ambiente 2026 with two dedicated stands

What More UK, the Lancashire housewares manufacturer and owner of the well-known brands Wham and Betterware, celebrated a highly successful return to Ambiente 2026 with two dedicated stands showcasing the breadth of its manufacturing expertise.

Based in two separate locations for bakeware and plastics, the company welcomed record visitor numbers across both spaces.

The show proved to be an outstanding platform for strengthening relationships with existing customers while building connections with new international partners.

Across both stands, What More UK focused on presenting its 2026 innovation pipeline and future-facing developments, with a strong emphasis on performance, design and emerging trends.

The bakeware stand featured a live chef who demonstrated products throughout the exhibition, giving visitors the opportunity to see performance in action.

Attendees explored the latest developments from Sizzll, the new bakeware brand, including range expansions and forthcoming innovation. A PFAS-free bakeware range was also showcased, alongside new additions to the established BetterWare brand.

On the plastics stand, visitors were introduced to new product launches across several categories, including new drawer towers and expanded DIY ranges.

The team also unveiled its forecast trend colours for 2026 and beyond, providing insight into the key colour directions set to shape the market in the coming years.

Ambiente 2026 also marked the first opportunity for What More UK to introduce its newly expanded Export Sales Team to a global audience, reinforcing the company’s commitment to international growth and customer support worldwide.

Bex Holt, head of marketing at What More UK, said: “Ambiente 2026 exceeded our expectations in every way. We saw record visitor numbers across both stands and had fantastic engagement from both long-standing customers and new international contacts.

“Having a live chef on the bakeware stand really brought our products to life, while presenting our 2026 trend colours on plastics sparked some brilliant conversations about the future direction of the market.

“The feedback we received throughout the show was overwhelmingly positive, both from visitors and internally across our team, making it a truly successful event for us all with strong engagement.”

What More UK manufactures metal and plastic housewares across a wide range of categories, from sink-side essentials to garden, garage and officeware solutions. A proud member of Made in Britain, the company exports UK-branded goods to 75 countries worldwide, supplying every major UK supermarket alongside a further 1,600 independent retailers.

For more information about What More UK, visit www.whatmoreuk.com.