What More exporting to the world at top Chicago housewares show

By Scott Dawson Advertising

25 Mar 2024

Air Fryer Oval Pie lifestyle.jpg.jpg

The Inspired Home Show, Chicago's leading international trade show, has always been a great platform for What More UK, the Lancashire housewares manufacturer, and owner of the well-known brand Wham.

With up to 200,000 visitors over three days, 1,700 home and housewares companies exhibit new products and build relationships with buyers from more than 140 countries. 

In a keynote speech from this year's show, Joe Derochowski, a home industry advisor from Circana, the consumer data research company, commented: "We need innovation not just in products, but in marketing, in merchandising, and along the path to purchase, in order to drive market growth."

As always What More are ahead of the game by investing in innovation. On show in Chicago was their huge development for 2024, bakeware designed to fit in air fryers. Over 30 per cent of households just in the UK now own an air fryer, and the market is expected to show a volume growth of 8.9 per cent in 2024, making it the ideal time to launch. The products include a small loaf tin, and an oval tin designed to make lasagne or pies in, amongst other innovative solutions. They come in a Pewter finish, with Skandia extreme nonstick coating.

The next innovative solution is a Nesting range of roasters, oven trays and deep trays, five of each which have been designed to fit perfectly inside each other, maximising space in the oven and saving space in storage. They are also perfect for retailers, as they create sets that fit perfectly together to stack on the shelf, and also take up less space in transit cartons. This innovation was made possible by having all tooling made in house, with a team of highly skilled engineers.

PushPan® was also on show with an extended range which is now fully Made in Britain at What More. It's very popular due to its innovative design giving superb results every time for home and professional bakers. The base features a unique silicone seal ring, making it 100 per cent leak proof and water tight.

What More UK director Tony Grimshaw really values the time spent preparing for and attending The Inspired Home Show in Chicago. He said: "Our investment in our tooling room is really paying off, bringing out innovative solutions and capturing new markets.

"We never stand still at What More, and constantly look to bring out new products that suit customer needs. Chicago is a huge show, and all our International Sales Team work really hard to turn it into a great opportunity for us.

"Trade shows are such an important way to connect with our customers. They're the ideal place to connect with people from all round the world, and show off our new products, all proudly Made in Britain!"

What More UK manufacture metal and plastic housewares of all kinds, from around the sink items to garden, garage and officewares. What More is a proud member of Made in Britain and they export UK branded goods to 75 countries around the world, in addition to every major UK supermarket and another 1600 independent retailers.

For more information about What More UK visit www.whatmoreuk.com

Latest news

1

New road will drive Fylde’s economy forward M55 To Heyhouses Link Road Opening

New road will drive Fylde’s economy forward

23 Jul 2024

2

Partington's seeks permission to build £75m leisure destination Partingtons Windy Harbour Visuals

Partington's seeks permission to build £75m leisure destination

23 Jul 2024

3

Dealmakers: Brothers take different roads Eg Group

Dealmakers: Brothers take different roads

23 Jul 2024

4

Accrington & Rossendale College goes all out to win soapbox challenge Dr John Barker from Accrington and Rossendale College in their entry for the 2024 Soapbox Challenge.jpg.jpg

Accrington & Rossendale College goes all out to win soapbox challenge

23 Jul 2024

5

Shining a spotlight on Lancashire’s young entrepreneurs Sub36 Nominations Social 720x480

Shining a spotlight on Lancashire’s young entrepreneurs

23 Jul 2024

Bec Web Strip 980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference
BEC 315 X 315 Px
Networking
25 Sep 2024

Lancashire Built Environment Conference

Conference and Exhibition Centre, Winter Gardens Blackpool, FY1 1HL

08:30 - 13:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Preston Freelancer MeetUp and Coworking Day
Screenshot 2024-06-13 at 13.55.10.png.png
LBV Hub Networking
30 Jul 2024

Preston Freelancer MeetUp and Coworking Day

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Skills Bootcamp in Procurement - Cohort 1
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Seminars
30 Jul 2024 - 08 Oct 2024

Skills Bootcamp in Procurement - Cohort 1

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

Scaling your revenue: From zero to £1m in 60 months
CBP-logo LBV.png.png
LBV Hub Webinar
31 Jul 2024

Scaling your revenue: From zero to £1m in 60 months

Online, Online, Online

08:00 - 09:30

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
31 Jul 2024

Chamber Breakfast Networking

Pye Motors, Morecambe, LA3 3PF

08:00 - 10:00

Online Women's Health Clinic
clinic.png.png
LBV Hub Webinar
06 Aug 2024

Online Women's Health Clinic

x, Online, x

12:00 - 12:00

International Coworking Day Open Day
1.png.png
LBV Hub Social
09 Aug 2024 - 09 Aug 2024

International Coworking Day Open Day

Society1 Coworking Space, Prestin, PR1 3 LT

10:00 - 13:00

Knowledge & Networking: Basic Digital Marketing
Chamber Logo1.png.png
LBV Hub Seminars
12 Aug 2024

Knowledge & Networking: Basic Digital Marketing

Lancaster Golf Club, Lancaster, LA2 0AJ

14:00 - 13:00

Understanding Menopause
menopause.png.png
LBV Hub Webinar
15 Aug 2024

Understanding Menopause

x, Online, x

12:30 - 13:15

Sub36 Networking Event - The Bee Centre
Sub36 Socialbee Centre
Networking
15 Aug 2024

Sub36 Networking Event - The Bee Centre

The Bee Centre, Chorley, PR6 8LZ

15:00 - 17:00

Mini Networkers - Family Fun Morning
CBP-logo LBV.png.png
LBV Hub Networking
16 Aug 2024

Mini Networkers - Family Fun Morning

Community & Business Partners CIC, Blackburn, BB2 3UA

10:00 - 13:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin