What is marketing?

So, what actually is marketing? In short, marketing is all about building brand awareness and persuading your clients and prospects to the point of sale, whether that be a shop, a service, your website or your salesperson. 

Ultimately, it gives customers an affiliation with your brand that gives them reason to pick you over your competitors. A 2018 Status Labs research study indicated that as many as 90% of online searchers have made up their mind about a brand before starting a search, proving that building a strong brand and marketing strategy offers huge scope for many organisations.

Forward-thinking decision makers increasingly consider marketing as an essential component in sustaining business growth and customer retention. Marketing isn’t just about getting new customers, it’s about keeping the customers you already have, maximising their lifetime value.