What does marketing look like in 2020?

The numbers are in. According to Altimeter's 2019 State of Digital Marketing report, brand is key. 37% of companies have set their sights on brand awareness as a top goal, lead generation comes in second at 26%, whereas only 20% have a focus on customer experience.

From this report one thing is clear: 2020 is a year for businesses to solidify their message and establish trust and authority. So what are the most effective ways businesses can boost their brands in the new decade?

1: Speak-up!

With the rise of home devices, voice searching is changing the way that people use search. There is an increase in the use of Alexa, Siri and Google.

Voice search will continue to dominate the marketing landscape. This means that rather than searching for connected terms such as 'coffee shop London', your audience is likely to ask 'what is the best coffee shop in London?' Does your site have a page optimised for that question?

2: Be Mobile-led

Since July 2019, Google has been indexing mobile first. This is a result of people's browsing habits changing.

Most people conduct their browsing on phones and tablets. And yet, many businesses haven't optimised their mobile site. Many website designs are still desktop-led. There's a high likelihood that your competitors are neglecting their mobile usability. Get ahead of the curve!