VIT-BOMB launches new flavoured apple pieces

By Iced

16 Apr 2019

vit-bomb-press-release-image-a5-2.jpeg

Chorley-based VIT-BOMB Feel Good is excited to launch its new Bubblegum, Candyfloss and Cola flavoured dried Apple pieces in handy grab-bags, with the equivalent of one apple in each bag.

The NHS recommends 30g of dried fruit as part of your 5 a day. These 33g bags contain one serving of Apple and count as one of your daily quota. VIT-BOMB Feel Good apples are picked straight from the orchard, dried to bring out their sweetness and then naturally flavoured. They are high in fibre, plant based, vegan and gluten-free.

They are enriched with 80mg of Vitamin C (100 per cent of your daily Nutrient Reference Value), as well as having all the existing benefits of natural dried apple.

Providing many of the nutrients of their juicier counterparts; dried apples are an excellent source of antioxidants protecting cells from damage by free radicals, providing immune-boosting vitamins and minerals (such as calcium and iron) and dietary fibre, which helps to maintain a healthy digestive system.

Unique, unusual and explosive flavours

Recent figures show that only 18 per cent of children aged 5 to 15 eat 5 portions of fruit and veg per day. The enticing Bubblegum, Candyfloss and Cola natural flavours will help parents encourage their children to include more fruit into their diet but are also ideal for adults whilst on the go, at their office desk or travelling.

A serving of dried Apple provides 2.7g (nearly 20 per cent) of recommended daily dietary fibre. A diet high in fibre can help to reduce the risk of heart disease, stroke and some cancers. Containing insoluble fibre to promote a healthy digestive system and soluble fibre to maintain fullness for longer, control blood sugar levels and lower LDL “bad” cholesterol.

Cancer, heart disease and high blood pressure could all be prevented by eating a diet rich in fruit and veg. The NHS have long recommended 5 portions a day. However, it’s recently been reported that we should now aim for 7-10. This can be difficult for most of us but especially for fussy children and busy adults who struggle to reach the 5 portions benchmark.

Confectionery is in his blood

VIT-BOMB was founded by Gareth Winnard of Winnard's Ltd. He has 10 years’ experience prior to this, manufacturing sugar confectionery and supplying the major multiple retailers. He’s the 5th generation in his family to own and run a confectionery business, dating back to 1898.

His first brand VIT-BOMB is aimed at the growing healthier alternative snack market. The concept behind the name is derived from the Latin “VIT”, where it has the meaning "life and living". The name “BOMB” represents the explosion of unusual, unique but delicious flavours.

Gareth said: “In recent years’ we’ve seen a huge increase in people, particularly older children and young adults, seeing the value in making healthier choices. Our flavoured Apple pieces are perfect to replace traditional gummy/ flumpy sweets.

“Our Apples are picked straight from the orchard and dried until the perfect point that allows some moisture to remain and offer a sweet, fruity and fresh taste. Our handy sized grab-bags enable you to enjoy this moreish and nutritious snack on the go and curb those sweet cravings in one!

“We’ve designed our brand and packaging to be bright, colourful and eye-catching to help us stand out on the shelves. We’ve also added a QR code to the front of the packaging to give consumers the chance to learn more about the product.

“We wanted to offer the equivalent of one Apple in every bag; as they say an Apple a day keeps the doctor away!"

Launching now

Keep your eyes peeled for the launch of these delicious new products after the 16th April 2019.Available at www.vitbomb.com

For further information please contact:01257 781008office@winnards.co.ukwww.vitbomb.comTrade enquiries please email office@winnards.co.uk

Latest news

1

Supermarket stays put in blow to town's £250m masterplan Blackburn Aerial

Supermarket stays put in blow to town's £250m masterplan

28 Mar 2024

2

Modern Milkman acquires American counterpart article placeholder listing image

Modern Milkman acquires American counterpart

28 Mar 2024

3

Tips for surviving Lancashire's pothole plague

Tips for surviving Lancashire's pothole plague

28 Mar 2024

4

The Pikes wines launched to support Lake District mountain rescue THE PIKES BLOG BANNER.jpg.jpg

The Pikes wines launched to support Lake District mountain rescue

28 Mar 2024

5

Fundraising success sees Stanley Women compete in Dallas Cup The Accrington Stanley Under 18s team which are currently in Dallas.jpg.jpg

Fundraising success sees Stanley Women compete in Dallas Cup

28 Mar 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
29 Mar 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
29 Mar 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
02 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
02 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
04 Apr 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
04 Apr 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
05 Apr 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
05 Apr 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin