Victorian Plumbing Group announces move to reinvent MFI brand in half year results

By Rob Kelly

14 May 2025

Victorian Plumbing acquired the MFI brand

Victorian Plumbing Group looks set to enter the UK homewares market through the 'reinvented' MFI brand.

The announcement was revealed as the Leyland headquartered business posted interim half year results and it showed the firm was making ‘strategic progress’.

The MFI brand and three letter domain name were bought as part of the Victoria Plum acquisition.

It represents a £3m investment in people and property costs for the financial year 2025 as part of the launch.

MFI will now underpin Victorian Plumbing's entry into homewares, and the product range fits with the firm’s existing customer base.

Victoria Plum ceased trading in November 2024, with the expensive Doncaster lease and other operating costs exited in January 2025.

In accounts for the six months to 31 March 2025, revenue at Victorian Plumbing grew by six per cent to £152.7m, boosted by a strong second quarter following completion of a warehouse transformation in December 2024.

Adjusted EBITDA increased by 15 per cent to £15.2m, while adjusted pre-tax profit increased by three per cent to £11.8m.

Total orders increased 10 per cent to 542,000 reflecting continued market share gains in a subdued trading environment and tiles and décor revenue rose 36 per cent to £7.6m and it represented five per cent of total revenue.

Mark Radcliffe, founder and chief executive of Victorian Plumbing, said: "Having invested significantly in preparing the business for future growth last year, I am pleased with the group's strategic progress in the first half. 

"We are fully operational in our new purpose built warehouse and have continued to improve our customer proposition, while expanding product range into other rooms within the home and taking significant market share gains in a subdued trading backdrop.

"I am very excited about the upcoming re-invention of MFI, allowing us to tap in to more of the £20bn UK homewares market. Our dedicated and ambitious team, decades of ecommerce knowledge and best-in-class proprietary software, together with the recognisable MFI brand, will help to deliver our strategic ambition over the medium-term.

"Victorian Plumbing has always taken an opportunistic and entrepreneurial approach; alongside this we have built a business that invests in the future, has solid financial foundations and is committed to delivering long-term value to all shareholders, as epitomised by our enhanced capital allocation policy and increased interim dividend."

In the results, the business said that ‘momentum in Q2 improved in April with double digit revenue growth in the month’ and taking into account the MFI set-up and launch costs that profit before tax was ‘expected to be between £21m and £22m’.

MFI closed back in 2008 with the loss of 1,400 jobs.

Enjoyed this? Read more from Rob Kelly

Latest news

1

Employer event to help keep region’s workers healthy Ben Harrison

Employer event to help keep region’s workers healthy

19 Jun 2025

2

Plan to get Lancashire working Lancashire Combined Authority

Plan to get Lancashire working

19 Jun 2025

3

Napthens confirms expansion into Manchester Stephen Faulkner

Napthens confirms expansion into Manchester

18 Jun 2025

4

Counting the cost of work-related illness David Dunwell and Jen Briggs

Counting the cost of work-related illness

17 Jun 2025

5

Where there's a Will there's a way to protect your legacy Olivia Holt

Where there's a Will there's a way to protect your legacy

17 Jun 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Chamber Business Lunch – June
Chamber Logo1.png.png
LBV Hub Networking
20 Jun 2025 - 20 Jun 2025

Chamber Business Lunch – June

Lancaster House Hotel, Bailrigg, Lancaster, LA1 4GL

11:00 - 13:30

90 day Business Planning Workshop
LBV Event Header.png.png
LBV Hub Seminars
20 Jun 2025 - 20 Jun 2025

90 day Business Planning Workshop

Bolton Arena, Arena Approach, Horwich, BL6 6LB

09:00 - 16:30

Moonlight and Memories Walk 2025
MMW.jpg.jpg
LBV Hub Fundraisers
21 Jun 2025 - 21 Jun 2025

Moonlight and Memories Walk 2025

St Catherine's Hospice, Preston, PR5 5XU

18:00 - 23:00

Emergency First Aid at Work – June 2025
Chamber Logo1.png.png
LBV Hub Seminars
23 Jun 2025 - 23 Jun 2025

Emergency First Aid at Work – June 2025

FGH Training 3rd Floor, Storey House, White Cross Business Park,, Lancaster, LA1 4XQ

09:00 - 16:00

Business Bike Club – July
Chamber Logo1.png.png
LBV Hub Networking
01 Jul 2025 - 01 Jul 2025

Business Bike Club – July

Various, Lancaster, LA

08:00 - 09:30

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin