Vape Dinner Lady opens stores at Euro Garages sites
Vape Dinner Lady has opened a chain of concession stores within petrol forecourts after teaming up with fellow Blackburn firm Euro Garages.
The first phase of the roll out has seen Vape Dinner Lady allocated floor space in 14 Euro Garages forecourts, with a view to expanding the partnership throughout the UK.
The stores stock a full range of full range of premium vape e-liquids, devices and accessories, including the company’s new disposable e-cigarette, the first e-cigarette to be pre-filled with Dinner Lady e-liquid.
John Taylor, Vape Dinner Lady's new chief marketing officer, said: “Opening a range of concession stores in forecourt services stations makes sense for both retailers and consumers alike.
“Demand for quality vape products has grown significantly in recent years as consumers switch from cigarettes to vaping, which is regarded by Public Health England as being 95 per cent less harmful than smoking tobacco.”
“Our new concession store formats bring first mover advantage for retailers. They fill the gap left by reducing sales of cigarettes and make it easy for consumers to shop a wide range of products in both Vape and CBD”.
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