Vape Dinner Lady and Euro Garages partnership expands into Europe

By Tim Aldred

06 Dec 2019

Euro Garages will host free standing display units on behalf of Vape Dinner Lady in more than 40 of its French forecourts.

The vape market in Franch is estimated to be worth in excess of €350m annually and growing each year.

The deal extends the relationship between the two Blackburn companies, which saw the vaping company take on floor space in 14 forecourts across the north west last month.

The initial trial found that the new retail display unit outperformed more established solutions in the sale of e-liquids and hardware in the convenience channel.

John Taylor, Vape Dinner Lady chief marketing officer, said: “Our new FSDU is a winning solution for retailers, having generated significantly more in sales value and margin from a smaller footprint in store trials.

“It presents a new advantage for retailers looking to capture a share of the growing vape market and delivers a superior shopping experience for the consumer.’

The new FSDU boasts a bright eye-catching exterior, modelled on the Lemon Tart e-liquid bottle for which the company has become famous, winning 22 awards internationally.

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