Understanding digital transformation: Be prepared in 2021

By L Marketing Online

11 Dec 2020

codus-it-digital-transformation.jpg

The words ‘Digital Transformation’ have been popular this year. Businesses found themselves having to rely on their technology and digital solutions to remain active during the pandemic.

As we carry on being urged to work from home, a growing number of businesses are looking into the digital solutions available and joining this rising transformation.

So, what do we mean by Digital Transformation?

Digital transformation is a combination of innovative tools and processes leveraged to solve difficulties and provide customer satisfaction. It requires all departments to work together in creating the changes required, introducing new business models and new revenue streams, whilst considering changes in customer expectations around products and services.

What drives digital transformation?

For the past several years, businesses have embarked in digital transformation to counter the potential for disruption from competition. Retailers, for example, have been answering Amazon’s digital march by refining their logistics and ensuring that products quickly make their way from local warehouses, before their store locations run out. There has also been a rise in e-commerce platforms for business, selling online either through a website or making use of social media.

However, the pandemic has forced businesses to reprioritise their strategic IT roadmaps, with many adopting cloud software for video collaboration and remote-access solutions.

The main driver today is mainly to survive. For organisations to keep ‘business-as-usual’ they’ve had to face the digital solutions and make use of them to match their requirements.

Experts in the field predicted in March that, by 2024, over 50% of all IT spending would be directly for digital transformation and innovation – this being up from 31% in 2018. We would probably be safe to predict that if they were to carry out the research now, the percentage would be even higher. 

A research business impact report conducted in July also highlighted that 59% of IT decision makers expressed pressure from the pandemic to accelerate their digital transformation efforts.

The people factor in digital transformation

A successful digital transformation demands not just innovative technologies, but changes in processes and the ability of organisations to get the most out of their employees.

It is known that employees who feel inspired and collaborate well perform better than the rest, and the right digital solutions made available across all department can create harmony across the business.

Inspiration, communication, and collaboration—along with better use of technology and data—can drive innovation and greater levels of productivity. However, it is also important to make sure employees do not rely solely on digital and can carry on with their work should anything happen. It can be very tricky to get the balance right, and that’s where our expert team comes in.

Our clients across Manchester and other parts of the North West are benefitting from our knowledge and experience in creating the right digital platform for their business, with continued support and effective disaster recovery plans in place.

Make sure to follow our blog as we close 2020 with our top tips for tacking digital transformation.

Our team remains available to explain all the latest digital solutions currently available to businesses in the North West.

Simply contact us on 0161 763 4529 or drop us an email at [email protected].

Latest news

1

Breck to deliver £150m of affordable homes over four years Breck Development In Progress

Breck to deliver £150m of affordable homes over four years

18 Jul 2024

2

Business board launches to support county's economic growth Lancashire Business Board

Business board launches to support county's economic growth

18 Jul 2024

3

Commercial landlords: Five tips to avoid tenancy problems Five tips to avoid tenancy problems SOCIAL.jpeg.jpg

Commercial landlords: Five tips to avoid tenancy problems

19 Jul 2024

4

Notarianni Ice Cream Parlour Scoops Up Energy Efficiency Notarianni.jpeg.jpg

Notarianni Ice Cream Parlour Scoops Up Energy Efficiency

19 Jul 2024

5

Thirteen new contract wins in three months for seoBusiness SeoBusiness Contract Wins

Thirteen new contract wins in three months for seoBusiness

19 Jul 2024

Bec Web Strip 980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference
BEC 315 X 315 Px
Networking
25 Sep 2024

Lancashire Built Environment Conference

Conference and Exhibition Centre, Winter Gardens Blackpool, FY1 1HL

08:30 - 13:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

What are Menopause Action Plans & How to Write One
Menopause Action Plan 2024.png.png
LBV Hub Webinar
19 Jul 2024

What are Menopause Action Plans & How to Write One

~ Online ~, ~ Online ~, ~ Online ~

12:30 - 13:00

Business Networking in Fylde, Blackpool
Blackpool Fylde Image.jpg.jpg
LBV Hub Networking
19 Jul 2024

Business Networking in Fylde, Blackpool

Village Hotel Blackpool, Blackpool, FY3 8LL

07:30 - 09:30

Preston Freelancer MeetUp and Coworking Day
Screenshot 2024-06-13 at 13.55.10.png.png
LBV Hub Networking
30 Jul 2024

Preston Freelancer MeetUp and Coworking Day

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Skills Bootcamp in Procurement - Cohort 1
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Seminars
30 Jul 2024 - 08 Oct 2024

Skills Bootcamp in Procurement - Cohort 1

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

Scaling your revenue: From zero to £1m in 60 months
CBP-logo LBV.png.png
LBV Hub Webinar
31 Jul 2024

Scaling your revenue: From zero to £1m in 60 months

Online, Online, Online

08:00 - 09:30

Chamber Breakfast Networking
Chamber Logo1.png.png
LBV Hub Networking
31 Jul 2024

Chamber Breakfast Networking

Pye Motors, Morecambe, LA3 3PF

08:00 - 10:00

Online Women's Health Clinic
clinic.png.png
LBV Hub Webinar
06 Aug 2024

Online Women's Health Clinic

x, Online, x

12:00 - 12:00

International Coworking Day Open Day
1.png.png
LBV Hub Social
09 Aug 2024 - 09 Aug 2024

International Coworking Day Open Day

Society1 Coworking Space, Prestin, PR1 3 LT

10:00 - 13:00

Knowledge & Networking: Basic Digital Marketing
Chamber Logo1.png.png
LBV Hub Seminars
12 Aug 2024

Knowledge & Networking: Basic Digital Marketing

Lancaster Golf Club, Lancaster, LA2 0AJ

14:00 - 13:00

Understanding Menopause
menopause.png.png
LBV Hub Webinar
15 Aug 2024

Understanding Menopause

x, Online, x

12:30 - 13:15

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin