Understanding digital transformation: Be prepared in 2021

By L Marketing Online

11 Dec 2020

codus-it-digital-transformation.jpg

The words ‘Digital Transformation’ have been popular this year. Businesses found themselves having to rely on their technology and digital solutions to remain active during the pandemic.

As we carry on being urged to work from home, a growing number of businesses are looking into the digital solutions available and joining this rising transformation.

So, what do we mean by Digital Transformation?

Digital transformation is a combination of innovative tools and processes leveraged to solve difficulties and provide customer satisfaction. It requires all departments to work together in creating the changes required, introducing new business models and new revenue streams, whilst considering changes in customer expectations around products and services.

What drives digital transformation?

For the past several years, businesses have embarked in digital transformation to counter the potential for disruption from competition. Retailers, for example, have been answering Amazon’s digital march by refining their logistics and ensuring that products quickly make their way from local warehouses, before their store locations run out. There has also been a rise in e-commerce platforms for business, selling online either through a website or making use of social media.

However, the pandemic has forced businesses to reprioritise their strategic IT roadmaps, with many adopting cloud software for video collaboration and remote-access solutions.

The main driver today is mainly to survive. For organisations to keep ‘business-as-usual’ they’ve had to face the digital solutions and make use of them to match their requirements.

Experts in the field predicted in March that, by 2024, over 50% of all IT spending would be directly for digital transformation and innovation – this being up from 31% in 2018. We would probably be safe to predict that if they were to carry out the research now, the percentage would be even higher. 

A research business impact report conducted in July also highlighted that 59% of IT decision makers expressed pressure from the pandemic to accelerate their digital transformation efforts.

The people factor in digital transformation

A successful digital transformation demands not just innovative technologies, but changes in processes and the ability of organisations to get the most out of their employees.

It is known that employees who feel inspired and collaborate well perform better than the rest, and the right digital solutions made available across all department can create harmony across the business.

Inspiration, communication, and collaboration—along with better use of technology and data—can drive innovation and greater levels of productivity. However, it is also important to make sure employees do not rely solely on digital and can carry on with their work should anything happen. It can be very tricky to get the balance right, and that’s where our expert team comes in.

Our clients across Manchester and other parts of the North West are benefitting from our knowledge and experience in creating the right digital platform for their business, with continued support and effective disaster recovery plans in place.

Make sure to follow our blog as we close 2020 with our top tips for tacking digital transformation.

Our team remains available to explain all the latest digital solutions currently available to businesses in the North West.

Simply contact us on 0161 763 4529 or drop us an email at [email protected].

Latest news

1

Roundhouse secures approval for new £15m office and industrial scheme in Preston Momentum

Roundhouse secures approval for new £15m office and industrial scheme in Preston

25 Jul 2025

2

Homebuilder's high-performing sales advisers clinch awards Ben Garland and Julia Lorente

Homebuilder's high-performing sales advisers clinch awards

24 Jul 2025

3

Work is set to start on Multiversity project Multiversity Blackpool

Work is set to start on Multiversity project

24 Jul 2025

4

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft Typhoon production Warton

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft

23 Jul 2025

5

Assystem to double UK jobs to deliver Sizewell C EDF Assystem

Assystem to double UK jobs to deliver Sizewell C

22 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech
July PTC banner long updated.png.png
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin