Twentyone transforms DH Stainless’ site

By twentyone

23 May 2014

Twentyone has been hired by steel piping and tubular products company DH Stainless to take them from stale and static to responsive and really rather marvellous.

Even though the previous DH Stainless website was functional and serviceable, there was no real style to speak of. It wasn’t easy for visitors to discover and explore product information either, as there was a distinct lack of clean and coherent navigation.

On top of that, if traffic was coming from smartphones or tablets, users had to pinch and scroll in order to find what they were looking for, leading to a high bounce rate as visitors got bored and continued their search elsewhere. The website’s unresponsiveness and poor user experience were top priority for DH Stainless.

It was time to get rid of the uninspiring and awkward old site in favour of something interactive and engaging.

There’s now a much more informative and helpful navigation bar at top of the desktop homepage, which places products into their respective categories. Before, it was extremely difficult to even find out whether DH Stainless supplied these goods, but now any visitor can pinpoint exactly what they want.

But it wasn’t just functionality that needed addressing, as the whole user experience required an overhaul. Therefore, Twentyone added a big and bold slider banner on the desktop version as well as a slide-out navigation panel to the mobile site too.

Each product category now has different colours for greater distinction, while more images provides a better insight into the company’s capabilities.

Prospective customers and clients has been encouraged to get involved as well. Social media buttons enable visitors to connect with DH Stainless or share product information with followers and friends, while a mailing list sign-up form is simple and to the point.

Twentyone’s creative director, Steven Taylor, said: "It was clear from the outset that DH Stainless had a wide range of quality products that customers can benefit from. However, visitors to the old site struggled to find out about these goods and services. We set about creating a much more user-friendly site that gives DH Stainless the visibility and exposure it deserves.

“While the desktop site is now much more effective and useable, we’re particularly pleased with the mobile browsing experience, which is straightforward yet stylish. “Creating technical specification tables for hundreds of products was one of the biggest challenges, but we recognised how important this was to DH Stainless and strived to create a tailor-made solution. Overall, we are really happy with the end product, as the brief to create a more responsive and user-friendly website has been achieved.”

Enjoyed this? Read more from twentyone

Latest news

1

Kerakoll UK and Barnfield Construction sign contract to build new Preston plant Barnfield team on new Kerakoll site

Kerakoll UK and Barnfield Construction sign contract to build new Preston plant

27 Jun 2025

2

Scout Moor II meteorological mast gets the green light Cubico

Scout Moor II meteorological mast gets the green light

26 Jun 2025

3

Breck acquires 21-acre Ravenhead Brickworks site for 300 new homes Ravenhead

Breck acquires 21-acre Ravenhead Brickworks site for 300 new homes

26 Jun 2025

4

Conlon marks Employee Ownership Day with family fun celebration, ushering in a new era after 60 years in business Conlon celebrating its first EOT Day with family at Ribby Hall Village

Conlon marks Employee Ownership Day with family fun celebration, ushering in a new era after 60 years in business

26 Jun 2025

5

Lancashire Skills & Employment Hub announces Skills Bootcamps partnership with Northcoders Northcoders skills support

Lancashire Skills & Employment Hub announces Skills Bootcamps partnership with Northcoders

26 Jun 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Business Bike Club – July
Chamber Logo1.png.png
LBV Hub Networking
01 Jul 2025 - 01 Jul 2025

Business Bike Club – July

Various, Lancaster, LA

08:00 - 09:30

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin