Trademarking our brand and learning what that means

By Acumen Financial Partnership Ltd

30 Jan 2023

Acumen Feature Image Linkedin

Since 2006, when we first opened the doors to clients in our original Maghull office, we have set out our stall as being the “what-you-see-is-what-you-get” firm of Independent Financial Advisers.

Right from the start, when we launched our first website (with a different logo and different images) we introduced the whole team and showed our own offices, not some glitzy, glass-fronted metropolis building. We hold dear our very traditional values, telling it how it is, giving straightforward advice in plain English and always aiming to give clients the best advice.

So, what does ‘trademark’ mean and why did we make an effort to get one? Essentially, having a ‘trademark’ means that any particular part of your business or its identity, such as a set of words or a particular design, is distinguished within the marketplace and helps to differentiate your brand from other competitors. Trademarking our business meant that we were able to do this and have legal grounds to defend our identity too.

What about the name, “Acumen Financial Partnership”? That tells everyone, in a nutshell, how we see our role – firstly “Acumen” meaning the ability to make good decisions. “Financial” – that speaks for itself. “Partnership” – we see this as a partnership between our team and our clients and between our team and the investment managers, investment houses and insurance companies that we deal with. Our website and everything on it have been part and parcel of that vision.

All good – until someone tried to mimic us and when that happened, last year, well, then we had to think seriously about what we needed to do next in order to protect our brand, our reputation and our clients from imitations.

So we took advice from the Intellectual Property team at Forbes Solicitors, and with their help and advice we applied for a trademark to protect the “Acumen Financial Partnership” standard and after months of back-and-forth with the Intellectual Property Office, just as we re-opened in 2023, we found out that our application had been granted. So with great pride, we can announce that Acumen Financial Partnership is itself a registered trademark.

This is something we are immensely proud of as for a trademark to be granted, it has to mean something and it must be unique so it cannot be confused with any other brand. Whilst a trademark can’t be descriptive, it must identify the brand and convey certain messages about a company and its reputation. With the internet being so important in the modern world, the value of a respected brand is even greater and the fact that “Acumen Financial Partnership” has been accepted by the Intellectual Property Office as a trademark, is a feather in Acumen’s cap.

WHY REGISTER A TRADEMARK?

After our trademark was granted, we have seen plenty of benefits from undergoing this process. By choosing to apply for a trademark, you and your business are bound to see plenty of benefits too.

By registering for a trademark, you are able to protect your brand and cement your brand’s image and reputation. If you do not apply for a trademark, you are leaving your business vulnerable to its hard work and identity being used by another company to its advantage.

When your business is successfully trademarked, your brand’s identity is unquestionably yours and will give you legal standing to protect it through the UK Intellectual Property Office. If the UK IPO receives a trademark application that is of a similar nature and in a similar industry to yours, you have the power to oppose and potentially refuse the application based on the rights you will have been given. With even more benefits such as adding value to your brand and being able to protect against counterfeiting, having a trademarked business is invaluable to its success.

CONTACT ACUMEN TODAY

We hope you have learned about the advantages of establishing a trademark for your business and what does ‘trademark’ mean through this article.

For more information about how a trademark can benefit your business, take a look at what our clients hard to say, or to speak to someone about your individual circumstances and potential cash management services, get in touch with one of our friendly advisors who will be happy to help.

Contact Acumen today. Call us on 

0151 520 4353
 or email us directly at [email protected].

Latest news

1

Velocity seals Airbus extension worth up to $54m Velocity Composites Has Announced Its Entry Into The Us Market

Velocity seals Airbus extension worth up to $54m

08 Oct 2025

2

First speakers confirmed for Lancashire Business Day Dave Walker with Richard Slater at Lancashire Business Day

First speakers confirmed for Lancashire Business Day

08 Oct 2025

3

Hemmings steps down as PNE chairman as hunt begins for new investors Craig Hemmings

Hemmings steps down as PNE chairman as hunt begins for new investors

08 Oct 2025

4

Chamber calls for three council county Lancashire County Council County Hall

Chamber calls for three council county

08 Oct 2025

5

Victorian Plumbing reports strong financial performance Victorian Plumbing Leyland

Victorian Plumbing reports strong financial performance

07 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Empowering Franchise Growth in the North West
Empowering Franchise Growth in the North West event
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering Franchise Growth in the North West

Forbes Solicitors, Sceptre Way, Walton Summit Centre, PR5 6AW, PR6 6AW

08:00 - 10:00

Empowering franchise growth in the North West
TFA Event - Empowering Franchise Growth.jpg.jpg
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering franchise growth in the North West

Forbes Solicitors Sceptre Way Walton Summit Centre , Preston, PR5 6AW

08:00 - 10:00

Advantage: AI – A Workshop for Business Leaders – Oct 10th
Ai 10.10.png.png
LBV Hub Seminars
10 Oct 2025 - 10 Oct 2025

Advantage: AI – A Workshop for Business Leaders – Oct 10th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin