Tourism PR campaign up for two Prolific North Marketing Awards

Poulton-le-Fylde PR and content agency, Catapult PR, has been shortlisted for two coveted Prolific North Marketing Awards 2025, for campaigns combining compelling storytelling with dynamic, on-strategy ideas.

These awards celebrate the best marketing campaigns created by all types of marketing agency, individuals, freelancers and in-house marketing departments.  

They judge work from across the north and Scotland, encompassing the North West, Yorkshire and North East, as well as all locations north of the border.  With so many agencies operating in this geographical area, just being shortlisted is a huge achievement.

Catapult PR, is a a finalist for the award for ‘Best PR Campaign’ and for  the ‘Best Tourism and Leisure campaign’.

It demonstrates Catapult PR’s continued record of success, with its campaigns either having won or been a finalist for an award at the Prolific North Marketing Awards every year in recent memory.

This year’s campaigns were created for a Northumberland castle hotel, on an extremely modest budget.  They demonstrate the benefits of creativity in PR, combined with excellent media relations work and positioning strategy.

In addition, phenomenal results underpin the campaign, which has combined both PR and content, to deliver extraordinary impacts.

Looking beyond the Prolific North Marketing Awards, the campaign has also supported an entry in the client’s local tourism awards.  

The PR impacts are one indicator of overall success but have also helped enhance visibility considerably, which inevitably feeds into bookings and business.

Objectives have also been strategically achieved through a new content download, which highlights the ability to use the venue as a canvas against which to paint any event.

A podcast, detailing the history behind a daily Battlements Tour, is another facet to the campaign.  

This has also been supported by a new initiative – a Young Battlements Tour Guide of the Year competition.  

Aiming to identify young tourism talent, Catapult PR, which is renowned for its tourism PR and travel PR campaigns, has created something unique there.

The Catapult PR campaign will face competition from entrants representing huge brands, operating with budgets that will dwarf Catapult PR’s.  

That has not, however, prevented Catapult PR from scooping 69 awards to date and over 90 finalist accolades.  Although a specialist agency, best described as ‘boutique’ in size, it has become the most successful regional PR agency of this size in the whole of the UK, in terms of its award record.

This year’s campaign is, in fact, not the first award-recognised campaign that Catapult PR has created for this Northumberland-based hospitality-sector client.  

It has represented the castle hotel since May 2015 and has won various national and regional awards for its work for the hotel during these 10 years. 

These include a national CIPR Excellence Award for Best Travel, Art, Sport and Leisure Campaign (2018), a Highly Commended at the national CIPR Excellence Awards for Best Use of Content (2022) and a Highly Commended national accolade at the Travel Marketing Awards, for Best PR Campaign (2022).  Furthermore, the list of regional awards for this client is impressive.

Catapult PR managing director, Jane Hunt, said: “The Prolific North Marketing Awards have their own distinct vibe and the individual awards are much-desired by the biggest agencies across the North and Scotland, not to mention various companies and entities, across all sectors, with in-house marketing departments.

“They are a very big deal in the overall marketing world, not just PR.  For us, as a boutique PR agency, with modest budgets at our disposal, it is almost astounding to be even up for consideration – until you examine the phenomenal results.  

"Our incredible awards track record speaks volumes about our passion and the quality of our work, as well as indicating our ability to devise the right strategy for the right client.”