Top SEO experts to follow this year

By Stone Create Ltd

13 Mar 2020

x4-featured-images-for-alex-04.png

To excel with SEO, it’s good practice to learn from the experts that have been there and done it.

There’s a lot of mediocre content floating around so finding credible sources of information is important.

This article will show you five SEO experts to follow today…

SEO changes all the time.

Take Google for example; they update their algorithm thousands of times a year.

Some changes send shockwaves through the SEO world and some are minor amendments to the algorithm.

The BERT update is the most recent to have caused a big splash.

However, most changes are subtle and won’t cause too much of a drastic change to your rankings.

When things do change, you want to know about it.

That’s why I’d recommend following these guys if you’re after up-to-date SEO information and tips on how to improve your site’s ranking.

You don’t need to be consuming content by twenty different SEO experts in order to get the information you need.

For content marketers, these guys provide all the knowledge you need to be hitting Google’s coveted top spots.

Their tips and insight have contributed our monthly organic traffic increasing by 400% in one year.

Disclaimer: all the recommendations in this article are subjective.

SEO Experts To Follow

If you need help with ranking on the search engines then it’s time to take advice from some SEO experts.

Here’s who you need to follow:

1. Brian Dean (Backlinko)

I’ve spent hours reading through Brian Dean’s blogs and watching his videos.

For me he delivers the most actionable free SEO content you could hope for.

His blogs are often upward of 3000-4000 words and are full of detail to help you work on your search engine rankings.

Check out his latest blog at Backlinko here.

Content Brian produces:

Blogs YouTube videos Social media updates

2. Neil Patel (NP Agency)

Although more of an all-round marketing specialist, a large part of Neil’s content is based on SEO.

He publishes in-depth SEO blogs, and releases multiple videos a week to his YouTube channel and LinkedIn page.

He’s an avid replier to comments and gives you the option to contact his team if you want more specific information.

For any marketer he’s worth subscribing to – not just those who need an SEO expert.

Content Neil produces:

Blogs YouTube videos Social media updates Online marketing tools such as Ubersuggest and Subscribers

3. Brian Clark (Copyblogger)

Brian Clark founded Copyblogger, the home of content marketing.

Copyblogger began in 2006 and rose to reach heights of 8-figure annual revenues –  their high-quality content is backbone of the company.

Although Brian doesn’t write all the content on Copyblogger, he still contributes articles regularly.

He’s featured in business books written by marketing legends such as Seth Godin and Joe Pulizzi, and is regarded as a sought-after source of SEO knowledge.

Content Brian produces:

Blogs Social media updates

4. Rand Fishkin (Moz)

Rand Fishkin founded Moz, the SEO software development powerhouse.

He is highly regarded in the SEO world and regularly contributes content to the ever-changing realm that is SEO.

Writing for Moz, Sparktoro and guest-posting for a number of well-thought-of publications his credibility as an SEO expert has soared.

So much so that he’s now considered one of the top sources for reliable SEO information.

Content Rand produces:

Blogs YouTube videos (Moz – although haven’t posted in over a year) Social media updates

5. Barry Schwartz (Rusty Brick)

Barry Schwartz is currently the CEO for Rusty Brick – a web software country in America.

He has tons of experience in SEO and has been writing about it for more than 16 years.

As well as writing for his own site dedicated to search (Search Engine Roundtable), he is the news editor for Search Engine Land and produces regular search content for them.

He is often quoted in publications such as Forbes, NY Times, Wall Street Journal.

Barry posts multiple times a day with high-quality content regarding all things Google and SEO.

Content Barry produces:

Blogs (Search Engine Roundtable) YouTube videos (Rusty Brick’s channel) Social media updates

Other Places To Look For SEO Expertise

Subscribing to SEO blogs and watching YouTube videos will help you a lot.

But the guys above are people you should take heed from.

If you’re after more though, check out some of these too…

Twitter

Twitter can be a useful resource for SEO content.

Following the search engines’s accounts will provide you with a source of the most credible information about.

For example, Google recently changed a feature of their rich snippet.

They told everyone of the algorithm change via Twitter (see image below).

If you follow Google’s various Twitter accounts and scour your feed frequently enough then you’ll come across this information.

It’s always best to get water from the horses mouth.

LinkedIn

For reasons similar to Twitter above, following SEO experts on LinkedIn can help you source valuable information regarding the search engines.

The Brian Dean’s and Neil Patel’s of the world all congregate on here and publish links to all their content on the site.

It’s good practice to follow SEO-related hashtags too. Start with just a few.

The best SEO hashtags to follow on LinkedIn:

#SEO #Google #searchengineoptimisation #SEOtips #contentmarketing #blogging #seocontent #searchenginemarketing #searchengineranking #seostrategy

Stone Create Blog

We regularly post SEO-related blogs that are written to help you develop your understanding of search engine ranking.

Here’s some of our efforts to date:

How To Increase SEO Traffic Google position zero SEO glossary SEO-friendly blogs

Find all our latest articles here.

For more information on anything SEO related, send us a message on Facebook.

Latest news

1

Construction begins on new Civil Service office building in Talbot Gateway Alan McBride Muse Will Town Defence Infrastructure Organisation Jennifer Chard Defence Business Services Cllr Lynn Williams Blackpool Council Garry Bowker Vinci

Construction begins on new Civil Service office building in Talbot Gateway

20 May 2025

2

Skiddle raises over £750,000 for charities Skiddle cheque presentation to Alder Hey Hospital

Skiddle raises over £750,000 for charities

20 May 2025

3

Former Victorian Hotel approved for residential conversion The site

Former Victorian Hotel approved for residential conversion

19 May 2025

4

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing Oliver Webber, Tracy Clavell-Bate and Tim Webber from Barnfield Group with Cllr Phil Riley, second from right, Leader of Blackburn with Darwen Council

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing

19 May 2025

5

Two Cuckoo Gins named winners in The Gin Guide Awards 2025 Mark Long

Two Cuckoo Gins named winners in The Gin Guide Awards 2025

19 May 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Preston Freelancer Meet-Up: May
Freelancer Meet-Up May.png.png
LBV Hub Networking
22 May 2025 - 22 May 2025

Preston Freelancer Meet-Up: May

society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

The Business Network Central & East Lancashire
LBV Hub Networking
22 May 2025 - 22 May 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – May 29
Artboard 15.png.png
LBV Hub Seminars
29 May 2025 - 29 May 2025

Advantage: AI – A Workshop for Business Leaders – May 29

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin