Toby Phelps appointed as chief revenue officer (CRO) at fulfilmentcrowd

Chorley-based fulfilmentcrowd has announced that Toby Phelps has joined the business as chief revenue officer (CRO).

In May 2025, Palatine Private Equity acquired a majority stake in the business, identifying the sales engine as a key value driver.

Reporting into chief executive officer Lee Thompson,  Phelps will be responsible for delivering planned growth across all territories and leading the company’s commercial function - overseeing sales, account management and marketing.

Lee Thompson, chief executive at fulfilmentcrowd, said: “With more than 10 years of experience leading and scaling commercial teams within VC and PE-backed technology and SaaS businesses, Toby has a proven track record of success in B2B SaaS companies and broad experience across all commercial disciplines, making him a great cultural fit for the business. 

Phelps joins fulfilmentcrowd from Totara, where he served as chief commercial officer (CCO) and was responsible for driving commercial strategy and revenue across EMEA & APAC. 

Previously Phelps held senior commercial leadership roles within a variety of high growth, tech scale ups (including Attest, Reputation, Uberall, and Hitwise), where he successfully delivered double digit ARR growth, building high-performing teams and scaling revenue functions in competitive markets.

Thompson said: “As fulfilmentcrowd continues to scale its international presence and strategic partnerships with omnichannel brands, his key goals will include building out all aspects of the revenue engine, enhancing processes, delivering a people plan and investing for growth.

“Our immediate priority is to beat FY26 budget  and customer growth and new logo targets. On a strategic level, professional development of the team, investment in tooling, and acceleration of marketing initiatives will enable the business to outperform plan.”

With fulfilment centres across the UK, EU, US, and Australia, fulfilmentcrowd enables seamless, scaleable, and efficient logistics solutions tailored to modern commerce.

Its award-winning platform processes over one million parcels annually, providing clients with end-to-end visibility and control of their eCommerce activities.

By integrating innovation, speed, and scalability, fulfilmentcrowd empowers brands to achieve global growth while maintaining operational efficiency. 

On his appointment, Toby said: “I was hugely impressed by the vision and mission of fulfilmentcrowd as an innovative, tech driven global fulfilment provider - helping high growth omnichannel brands turbocharge their international sales.

"I’m looking forward to working closely with our clients, partners and internal teams to shape the next stage of fulfilmentcrowd’s journey.”