The value of trust in sales

You will probably have heard by now that Amazon has opened a store in the US that has no tills or barcode scanners, instead it relies on clever machine vision technology to work out what you have picked up and put into your basket.

Funnily enough they aren’t the first, a small grocery store in Sweden has no staff (apart from the ones to stack the shelves) and you use an app to get into the store and to tell the owners what you have bought.

And the trust factor for purchasing is now more relevant than ever. We live in a world where we rely on trust to make purchases. This trust is gained in many ways. We trust complete strangers telling us where to eat using TripAdvisor.

So, how do you use this trust in your business? I suspect the majority of people reading this will have some kind of customer satisfaction metric, some series of case studies they roll out whenever they pitch to a new customer. But is trust at the heart and soul of everything you do as a business?

You want your customers to be armed with passion and knowledge about your service. You want them to go and spread the word on how amazing you are. You can only do this by gaining their trust. Capitalise on the power of trust, use it everywhere. It’s free, but returns incredible impact.