The importance of branding

The last quarter of 2014 holds many opportunities for businesses of all shapes and sizes. The economy is far more stable, there seems to be an appetite for business development across the country, interest rates are still incredibly low, there is lots of optimism in the housing market and the advent of digital media allows businesses to engage and interact with their audiences quickly and in a compelling and meaningful way. A rosy picture indeed.

Paul Bury, managing director, Sixtyeight.

With this backdrop of optimism it's crucially important for your business to be clear on its brand values, marketing strategy and exactly how you are going to achieve growth going forwards.

What exactly are brand values and why are they so important?

Your brand is the core of your business, it represents everything you are to your customers, suppliers and the audiences which you engage. It underpins all of your business activities and like it or not, whatever business you operate, how large or small you do have a brand and it's important you understand what this means and how you can design your brand to help you achieve your business objectives.

One of the best ways to define your brand values is to get a blank piece of paper and simply list what you feel are the attributes, feelings and emotions surrounding your product or service. Ask your management to do the same and also allow all of your employees the opportunity to comment as they are part and parcel of your brand too.

Be specific and be general at this stage and allow all relevant thoughts and emotions as you feel are appropriate as it's easier to refine once you have a starting point.

Once you have the list you can refine it. When it's complete immerse yourself in it, keep it visible and look at it every day (several times if you can) and allow it to be communicated throughout your organisation. You should find the whole process really interesting and exciting, after all they are the brand values of your business, if developed and communicated correctly could result in a very healthy top and bottom line!

The next phase of development is even more exciting as you explore what your perceived values are and how you would like to be perceived and consequently what changes you need to implement to achieve this.

Finally this will lead into the development of the marketing and communication plan which if executed correctly will result in business growth and a positive return on investment.

All too often this process is either neglected or handled badly. Furthermore Sixtyeight believe they are many design agencies who really have no understanding of what a brand actually is and how to go about developing one despite claiming they do. Not so at Sixtyeight, our experts possess over 25 years of experience and along this vast knowledge and experience pool also make use of techniques which help make the process so much easier - Mind Maps, SWOT analysis, PEST analysis and Brand House.

So in summary your brand values do hold the potential for a healthy bottom line. After all brands are the sum of your businesses attributes and when boiled down equate to trust, the more your customers trust your brand the more they will come back to 'buy it'. The more times they 'buy it' the more opportunities you have to generate profit. It's a fairly simple equation but one that has the potential to transform your business. Sixtyeight is a fully resourced design, marketing and branding agency. Operating from its East Lancashire headquarters the company has over 25 years experience within the marketing communication sector and is currently retained by several market leaders both in the UK and overseas.

Enjoyed this? Read more from Sixtyeight Marketing Communications Limited

Latest news

1

Post Office future secured as council explores new options Abington Street Post Office

Post Office future secured as council explores new options

17 Sep 2025

2

Airframe Designs supports new defence strategy with pledge to nurture talent Jerrod Hartley

Airframe Designs supports new defence strategy with pledge to nurture talent

17 Sep 2025

3

Fox Group makes second acquisition since Stellex Capital backing Roger Thistlethwaite, managing director NMS Civil Engineering Limited. Paul Fox, CEO Fox Group. John Flood, Executive Director Fox Group

Fox Group makes second acquisition since Stellex Capital backing

17 Sep 2025

4

Villa at Wrea Green bought for £3.6m by Haythornthwaite family The Villa Wrea Green courtesy of The Villa Wrea Green

Villa at Wrea Green bought for £3.6m by Haythornthwaite family

16 Sep 2025

5

Fourth Lancashire Bodycare store to shut Nick Holloway of administrators Interpath

Fourth Lancashire Bodycare store to shut

16 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Ladies Lunch
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
18 Sep 2025 - 18 Sep 2025

Ladies Lunch

Lancaster Golf Club, Lancaster, LA2 0AJ

12:00 - 16:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day
MTD drop in session.jpg.jpg
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day, Blackburn, BB1 5QB

10:00 - 16:00

The Marketing Metrics That Matter – Sept 25
Metris 25.09.png.png
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

The Marketing Metrics That Matter – Sept 25

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 11:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin