The Hamptons introduces HUGs for National Hugging Day

By Philosophy PR

19 Jan 2022

enid-smaller-file-size.jpg

A local care home is spreading joy across its dementia communities with the introduction of new HUG companions in time for National Hugging Day on Friday 21 January.

Located on Main Drive, off Heyhouses Lane, The Hamptons is one of the first care homes in the UK to introduce HUGs; innovative soft comforters that are designed to be cuddled and bring respite to those living with advanced dementia.

With weighted limbs and a soft body that contains a simulated beating heart and music player that can be programmed with a playlist of a resident’s favourite tunes, HUGs can reduce anxiety and agitation, improve quality of life and enhance social interaction, providing many benefits for those living with dementia.

Home manager at The Hamptons, Sara Allton, commented: “As dementia progresses, people can become more isolated, agitated and anxious, something that has become especially evident over the last couple of years with the uncertainty and changes that the pandemic has thrust upon us.  Anything we can do to enhance the exceptional care that our dementia community already enjoys is important to us so when we learned about the HUGs we knew that we had to bring them to The Hamptons.

“Bringing comfort, helping individuals feel secure and loved, we can see first hand the warmth and joy the HUGs provide from the smiles on our residents’ faces.  Every day is National Hugging Day with our wonderful new HUGs.”

When the huggable was wrapped around her, resident at The Hamptons, Enid (pictured), said it was “love in a hug.”

Developed at Cardiff Metropolitan University and tested in hospitals, care homes and domestic settings, HUG is scientifically proven to benefit those living with the advanced stages of dementia and the HUG by LAUGH business is supported by the Alzheimer’s Society to ensure it is widely available for those who need it most.

The Hamptons is a stunning care facility located in Lytham St Annes.  Part of New Care, a development-led care home operator that has an enviable reputation for designing and delivering state-of-the-art purpose-built care centres, The Hamptons offers exceptional levels of residential, nursing and dementia care in a safe and comfortable environment.  

Latest news

1

Councils back Combined County Authority proposals Lancashire Devolution

Councils back Combined County Authority proposals

18 Mar 2024

2

Red Rose Awards honours best of Lancashire business Red Rose Awards Winners 2024

Red Rose Awards honours best of Lancashire business

15 Mar 2024

3

RfM Transform helps business park achieve carbon negative status HR Trends from RfM Transform (9).png.png

RfM Transform helps business park achieve carbon negative status

19 Mar 2024

4

Derelict Darwen site transformed into fully-occupied business park Mill Bank Business Park

Derelict Darwen site transformed into fully-occupied business park

18 Mar 2024

5

Ways to increase flexibility in the workplace Flexible Working LBV.jpg.jpg

Ways to increase flexibility in the workplace

18 Mar 2024

Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
LBV115 Magazine Launch Event
DSC9389
Networking
20 Mar 2024

LBV115 Magazine Launch Event

Delta Hotels by Preston Marriott, Garstang Road, Broughton, PR3 5JB

16:00 - 18:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
19 Mar 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
19 Mar 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
20 Mar 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

North West Apprenticeship & Careers Expo 2024
APP EXPO 23 IMAGE.jpg.jpg
LBV Hub Exhibitions
20 Mar 2024

North West Apprenticeship & Careers Expo 2024

Sir Tom Finney Sports Centre, Preston, PR1 2HE

12:00 - 19:00

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
20 Mar 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
20 Mar 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Creative Lancashire PowWow networking
Creative Lancashire icon.jpg.jpg
LBV Hub Networking
21 Mar 2024

Creative Lancashire PowWow networking

Society1 Coworking Space, Preston, PR1 3LT

17:30 - 19:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
21 Mar 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
21 Mar 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

The Allo Allo Comedy Dining Experience
Allo-Allo-Comedy-Dinner-Crow-Wood-Burnley.jpg.jpg
LBV Hub Social
21 Mar 2024 - 21 Mar 2024

The Allo Allo Comedy Dining Experience

Crow Wood Hotel & Spa, Burnley, BB12 0RT

18:45 - 23:00

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
22 Mar 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin