The five main benefits of hiring a marketing consultant

We understand its stressful and difficult managing your own business. There are multiple plates that you must constantly spin and it is easy to fall into the trap of thinking you have to do everything yourself, even if it’s not in your area of expertise.

This is really counter productive and you will burn out and/or perform poorly.

That’s why hiring a outsourced marketing consultant can make a real difference to your business.

Whether you are an ambitious growth focused SME or an established business with limited marketing capability in-house, there are countless benefits to working with a marketing consultant. The five main ones are outlined below.

1: Much lower cost than having an in-house marketing manager

It may sound counter intuitive, but you will save money, in comparison to a permanent hire, and typically gain greater expertise.

With budgets ever tighter especially when setting out on your business adventure, it is risky to hire a full-time marketing director – requiring large salaries, not to mention NI and pension contributions. That said, unless a business owner dedicates a lot of their personal time to marketing, there’s still a hole to fill.

By outsourcing your marketing, you get the benefits of real marketing expertise without the added payroll costs of a salary and benefits.

2: Assured delivery and no stress!

The roll out of any marketing strategy, brand or website needs to me managed internally. If you do not commit time or resource to it, there will be delay, mistakes and you will not end up with the end result you wanted.

When you hire an experienced marketing consultant, you are able to save yourself time and worry, safe in the knowledge that you have someone knowledgeable looking after things. This allows your more time to prioritize other aspects of your business.

In today’s digital world, the marketing industry has been completely transformed. Trying to keep up with the latest trends, new features, and strategy adjustments is a full-time job outside of your usual day-to-day work responsibilities.

By hiring a marketing consultant, you save a considerable amount of time that would have been spent trying to research and learn the ins and outs of marketing. Instead, you can focus on your clients and building your business.

3: Gain a Fresh Perspective

It is too easy to be too close to the business. A new perspective exposes flaws and uncovers opportunities, especially with initial planning and strategy consultation phases.

Regardless of whether you have a marketing function in place or you don’t, by hiring a consultant, you gain objective feedback and insights that you won’t have seen otherwise.

 While you know your business inside out it’s often difficult to see the woods from the trees and to miss critical details. An outside perspective ensures that you spend time, money, and resources on the right platforms and marketing tactics.

4: You Gain Direct Flexible Access to Marketing Expertise

Marketing has an incredibly large remit and must be closely aligned with a business’s objectives. It can take months if not years to understand the intricacies of every digital channel. Most business owners can’t spare that much time and energy.

When you hire a marketing consultant, you get access to their hard-fought wisdom. They can tell you what does and doesn’t work based on their experiences with other clients or what they’ve researched. They know what questions to ask and how to find the answers.

Whether it is a software project, a brand strategy, a marketing plan or a new website, our consultants will put the right team together to deliver marketing excellence at cost.

5: You’re Connected With a Larger Network

Sometimes, it’s about who you know.

Ireland Consulting have an extensive network of channel specialists that you can access, guaranteeing fair cost and quality of work.

So if your business could do with Marketing Director level guidance without the overhead get in touch on 07884456132 or email