The cat that got the Lick-e-Lix Cream

Thanks to the popularity of its existing Cats Delight Lick-e-Lix varieties, leading UK pet food brand Webbox has announced the launch of Lick-e-Lix Cream in two new flavours, ‘Liver’ and ‘Milk & Yoghurt’.

Lick-e-Lix Cream will be available in Wilkinsons stores this month, and the new range will be rolled out to ASDA stores from April 2015.

Julie Butcher, marketing manager at Webbox comments: “We’re incredibly excited to be extending our Lick-e-Lix line, given the growing popularity of these treats amongst pet owners up and down the country."

Lick-e-Lix contains no artificial colours, flavours or preservatives. While ‘Liver’ boasts a high meat content, ‘Milk & Yoghurt’ provides cats with added calcium to help strengthen their bones and teeth.

“For pet owners that struggle to get their cat to take medication, Lick-e-Lix has been proven to help disguise pills thanks to its thick liquid texture.” The products will retail from £1.