Swansway extends Black Friday sales event throughout November

With car dealerships located across the North West and Midlands, Swansway Group , recent winner of the Business Initiative of the Year award at the 13th annual Auto Trader Retailer Awards, is taking full advantage of their ground-breaking digital marketing initiatives, to offer a spectacular online Black Friday Car Buying Event to customers, for the duration of November, despite the current lockdown in England!

Black Friday is usually one of the busiest shopping days of the year, when buyers rush to get great savings on everything from gifts and gadgets, either in the shops or online. This year, Swansway is adding new and used cars to the list of exciting Black Friday items to be purchased, with their innovative “digital forecourts” and a great selection of offers across many of their exciting brands.

With Swansway’s digital offering, customers can:

view detailed videos of the cars that they are interested in, with expert demonstrations of the exciting features on offer; have a video or telephone appointment, with an expert in their chosen brand, to discuss their in-depth requirements and finance options; and complete the full purchase online, with a secure “click and collect” process available.

On the topic of buying a car online, Swansway said “Offering an enhanced car shopping experience online for our customers has shown that we can still go the extra mile and give every customer all the excitement and enjoyment of purchasing a vehicle, despite operating remotely.”

 Swansway have included Audi, Honda, PEUGEOT, SEAT, Volkswagen, and their non-franchise operation Motor Match in their Black Friday offerings, as well as selected offers for Servicing and Parts, so the opportunity is there for every customer to find a deal that suits them in the run up to Christmas.

About Swansway Group

Swansway Group has been in operation for 17 years and operates ten franchises and a non-franchise division, across 23 retailers, from Birmingham in the Midlands to Carlisle in the North.