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Accrington-based online retailer Studio.co.uk will sponsor the next season of the hit ITV show I'm A Celebrity... Get Me Out Of Here!
The deal will see the company's adverts run during the show each night on TV and on demand via the ITV Hub. The firm has recruited former participant Peter Andre to front the campaign.
Chris Chalmers, marketing director of Studio.co.uk, said: “ITV’s I’m A Celebrity is loved nationwide, and we know people are particularly looking forward to the show this year, especially as it’s set to be slightly different. This partnership is a great opportunity to increase consumer engagement with our brand given our strong heritage in family-focused value products. It’s also great to bring some entertainment to what has been a tough year for us all.
"Peter is an iconic former contestant from I’m a Celebrity… Get Me Out of Here!, so we are looking forward to working with him to create some fun content and making someone’s Christmas extra special."
The series returns to the screens on November 20.
- For further Lancashire business news, advice and analysis subscribe to Lancashire Business View or join the LBV Hub from just £2.50 per month. Click here to subscribe now.
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